AdFury, AI-native content and managed services partner for retail media and digital shelf, has announced availability of its rich media tool self-service agentic feature that is part of AdFury platform AI-native tool builds fully compliant rich media or expanded content directly from brands existing product page brands now have automation tool for enhanced below-the-fold content for products selling online at Walmart.
In minutes self-service solution develops rich media content such as video carousels feature sets product comparison charts and more from brands existing product display page self-service agentic rich media solution saves brands up to 75% of time in developing enhanced content and can result in up to 40% lift in conversions from product pages according to AdFury.
Rather than investing in additional creative production work development resources or spending time enduring manual file management AdFury agentic rich media tool pulls existing imagery product descriptions and product attributes from brands live product detail page PDP tool instantly creates content from 10 pre-designed modules including Feature Set Before and After FAQ Comparison Table Image Carousel Interactive Product Tour/Hotspot and more.
"Every retail brand knows it needs rich media to increase conversions from any PDP, especially Walmart, but it takes time and budget they don't have," said Eric Howerton, co-founder and chief growth officer of AdFury. "With our rich media tool, we give brands an easy, effective and creative way to tell their story to consumers, across seasons and channels, in 90 seconds and at one hundredth of the cost."
"Brands, retailers and agency clients can now effortlessly build bottom-of-the-funnel content, leveraging their existing hero creative and content to expand messaging below the fold," said Toby Willse, chief media officer, AdFury. "This used to take our clients weeks and a separate budget to complete. Now they can build and publish a full set of compliant modules in a single afternoon, freeing them up to focus more on future campaigns and strategy."
About AdFury
AdFury is a retail-specific, human-led, AI-native technology company in Northwest Arkansas that delivers an Agentic App, custom AI workflows and managed services empowering companies to optimize for Retail Media Networks, Product Content Management and unique retail challenges. AdFury’s apps integrate LLMs, style guides, specs and best practices to automatically create fully compliant images, videos, text and ads at scale, within minutes. The solutions are built by retail insiders on a proprietary infrastructure, so the results are meaningful and fast.
