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AcquireUp, a technology-first seminar marketing company serving financial professionals, today announced the appointment of Jim Parkinson as Chief Technology and Information Officer. Parkinson will oversee Product Development, Data Sciences, IT Engineering, and IT Infrastructure, driving continued innovation in AcquireUp’s managed marketing services and proprietary LeadJig platform.
Parkinson’s role will focus on accelerating AcquireUp’s technology roadmap, particularly in utilizing Agentic AI to improve employee and customer experiences. By strengthening the LeadJig platform, he will enable financial advisors to gain greater visibility, control, and performance transparency in seminar marketing programs—ultimately helping convert educational events into predictable net new asset growth.
“Jim’s depth of experience building scalable platforms and leading complex technology organizations makes him a tremendous addition to AcquireUp’s leadership team,” said Greg Bogich, CEO of AcquireUp. “As we continue to invest in technology that gives financial advisors greater visibility, control, and performance transparency, Jim will play a critical role in strengthening our platform and helping our clients more predictably convert seminars into net new asset growth.”
“I’m excited to join AcquireUp and help build technology that directly supports advisor success, as we utilize AI to enhance the experiences of both our employees and our customers,” said Parkinson. “AcquireUp has a strong foundation combining managed marketing services with proprietary technology, and I look forward to working with the team to further enhance the platform and deliver measurable results for advisors driven by our Agentic AI approach.”
Parkinson’s career spans high-impact roles in digital transformation, cloud computing, and data-driven platforms. At Sun Microsystems, he contributed to foundational work in utility computing that shaped modern cloud infrastructure. His leadership at Valassis and in credit card processing demonstrates success in unifying complex systems, driving enterprise strategy, and delivering measurable business outcomes—expertise that directly supports AcquireUp’s mission to empower advisors through technology-enabled seminar marketing.
This executive addition reinforces AcquireUp’s commitment to innovation and scalability. As financial professionals increasingly rely on in-person educational seminars for client acquisition and growth, Parkinson’s appointment strengthens the company’s ability to provide consistent, data-driven performance and advanced AI capabilities across its programs.
About AcquireUp
AcquireUp is a seminar marketing services company dedicated to helping growth-minded financial professionals attract, connect with, and engage high-quality leads. Based in both Troy, Mich. and Tampa, Fla., AcquireUp's core services include lead-generating workshops, lead nurturing, and client engagement solutions, all supported by a comprehensive technology platform that streamlines campaign management. By removing the stress of marketing, AcquireUp enables advisors to focus on what they do best – building meaningful client relationships.
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