QKS Group has named Acoustic as a leader in the SPARK Matrix: Multichannel Marketing Hubs, 2026. The QKS Group SPARK Matrix provides competitive analysis and ranking of leading Multichannel Marketing Hubs vendors. Acoustic, with its comprehensive platform, has received strong ratings across technology excellence and customer impact.
QKS Group defines Multichannel Marketing Hubs as platform that enables organizations to plan, create, orchestrate, execute, monitor, analyze, and optimize personalized marketing interactions across multiple channels through unified environment.
Richa Choubey, Principal Analyst at QKS Group, states, "Acoustic stands out in the multichannel marketing hub market through its focus on helping enterprises build, automate, and optimize customer engagement programs across the customer lifecycle. Its capabilities enable marketers to coordinate campaign workflows, leverage customer and behavioral insights, personalize interactions, and manage engagement across multiple touchpoints from a centralized environment. Acoustic's combination of journey orchestration, AI-enabled decisioning, marketing automation, content personalization, and performance analytics provides organizations with the capabilities required to move beyond isolated channel campaigns toward more coordinated customer engagement strategies. This integrated approach enables marketers to respond to customer behavior more effectively, streamline campaign operations, and deliver relevant experiences at scale while improving visibility into marketing performance and business impact."
QKS Group defines MMH platforms supporting marketers in coordinating campaign management, audience management, customer journey orchestration, personalization, content and offer management, real-time interaction management, experimentation, analytics, workflow automation, and governance across diverse touchpoints. Evolution reflects shift from channel-specific execution toward centralized customer engagement orchestration.
Acoustic operates at intersection of significant trends shaping multichannel marketing technology market, including growing demand for personalized customer engagement, increasing channel fragmentation, shift toward real-time and data-driven marketing, rising importance of first-party data, and rapid adoption of AI-driven campaign orchestration and optimization.
"Customers tell brands what they need through their behavior, and the opportunity to respond is often brief," said Alexi Hatch, Chief Marketing Officer at Acoustic. "We make it easy for marketers to turn that live behavioral data into action, from identifying an interested audience to delivering a relevant message when it matters most. Being named a Leader by QKS Group recognizes our commitment to giving marketers the intelligence and tools to create better customer experiences and drive business results."
Acoustic's continued investments in AI-enabled marketing capabilities, real-time personalization, customer journey orchestration, audience management, predictive analytics, and multichannel campaign execution reflect strong alignment with evolving market requirements.
About Acoustic
Acoustic is an AI-powered marketing platform helping B2C brands create more relevant, personalized customer experiences. Acoustic Connect brings together real-time behavioral intelligence, unified customer profiles, product insights, and multichannel campaign orchestration to help marketers understand customer intent and turn insights into action. With Acoustic AI, marketers can identify opportunities, make smarter decisions, and deliver the right message at the right moment across email, SMS, WhatsApp, and push notifications.
About QKS Group
QKS Group is a global analyst and advisory firm helping enterprises, technology vendors, and investors make trusted, data-driven decisions. Our portfolio spans the flagship SPARK Matrix™ evaluation framework, SPARK Plus™ analyst advisory platform, QKS Intelligence™ for market and competitive tracking, and QKS Community™ for CXO leaders and practitioners. All offerings are powered by a Human-Intelligence-driven framework and QKS's closed-loop research methodology - integrating expert-led insights, quantitative modeling, and continuous validation to deliver credible, outcome-focused intelligence.
