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OpenX Technologies, Inc., a leading omnichannel supply-side platform, has introduced a specialized offering for the 2026 midterm election season, providing political campaigns with prioritized access to curated, pre-vetted, and political-approved inventory. The solution enables high-precision, values-based voter targeting across all screens—including CTV—with campaigns activating in under 24 hours, addressing key challenges of competition, volatile CPMs, and limited premium supply during election surges.
Political advertisers face intense competition, unpredictable voter traits, and restricted access to high-quality CTV inventory during peak periods. OpenX’s curated supply and direct publisher relationships provide consistent availability and performance, even as automated political buying tightens. The Givsly partnership introduces a breakthrough in values-driven targeting, using aggregated signals from volunteering and donation activity to identify high-potential audiences where message alignment is strongest—particularly effective in contested ZIP codes.
“As voter traits outside of traditional Republican vs. Democrat become increasingly unpredictable, values-based signals will drive political advertising success. Givsly’s data gives campaigns a unique ability to activate voter values, not just voter files,” said Chad Hickey, Founder and CEO at Givsly. “Together with OpenX’s curated CTV access, we’re helping campaigns deliver messages in the areas where they’ll matter most.”
“As a trusted national news brand, Newsweek holds political advertising to the highest standards,” said Danielle Varvaro, Chief Revenue Officer at Newsweek. “Our partnership with OpenX gives us the transparency and controls needed in an election year, ensuring we can support political advertising while upholding the integrity of the Newsweek brand.”
“In political advertising, time and quality are the real constraints. As publishers limit automated political buying, access to premium inventory is finite,” said Amanda Forrester, SVP, Marketing and Communications at OpenX. “OpenX is the only platform offering all-direct publisher supply across all formats, including CTV, combined with a new values-based targeting approach designed to drive results. For campaigns that can’t afford to miss their moment, this is the difference between breaking through and being locked out.”
This offering positions OpenX as a key partner for political campaigns seeking scale, precision, and accountability in a high-stakes midterm environment.
About OpenX
OpenX is an independent omnichannel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 200,000 premium publisher domains and over 100,000 advertisers. OpenX was the first adtech company to be certified as CarbonNeutral® and third-party verified for achieving its SBTi Net-Zero targets.
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