.jpg)
OpenX Technologies, Inc., a leading omnichannel supply-side platform (SSP), has appointed Matt Sattel as Chief Executive Officer following the passing of longtime CEO John Gentry last month. Sattel, who previously served as President of OpenX overseeing commercial, technology, strategy, operations, and marketing teams, steps into the role to continue driving the company’s vision, innovation, and client-focused growth.
The OpenX board has named Matt Sattel as Chief Executive Officer, recognizing his deep alignment with the company’s strategic direction and culture. Sattel succeeds John Gentry, who shaped OpenX’s long-term vision and built a high-performance organization grounded in integrity. During Gentry’s 12-year tenure, he mentored Sattel extensively, positioning him to lead the next chapter of growth and innovation.
Tim Cadogan, Chairman of the Board at OpenX, stated: “Matt is the ideal leader to take OpenX forward. One of John’s greatest gifts was his ability to recognize and nurture exceptional leaders. In Matt, he saw immense talent. He and Matt worked hand in hand to build OpenX over the past few years. John had the utmost confidence in Matt. I and the board share that confidence. Matt understands what our customers need and his strategic acumen, market knowledge, and operating rigor perfectly position him to lead the next phase of OpenX’s growth.”
Matt Sattel, now CEO of OpenX, commented: “John believed deeply in supporting and mentoring those around him. He helped prepare me for this moment, and I’m grateful to the board for the trust they’ve placed in me. My focus is on building upon the culture he established and delivering best-in-class technology that drives strong performance and business outcomes for our clients.”
Under Sattel’s leadership, OpenX will maintain its focus on delivering advanced programmatic solutions, supply-side curation, transparency, and sustainability. The company’s 100% cloud-based tech stack powers advertising across CTV, app, mobile web, and desktop, enabling publishers to achieve improved performance and future-proofed outcomes for marketers. With a strong emphasis on sustainability—having been the first adtech company certified as CarbonNeutral™ and verified for SBTi Net-Zero targets—OpenX continues to set industry standards.
About OpenX
OpenX is an independent omnichannel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a trusted partner of more than 200,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.