Mainkore, a global leader in autonomous artificial intelligence for advertising, has announced the appointment of Xepus Ginebra as CEO and Partner for Latin America. Ginebra, a veteran with over 30 years of experience leading major global holding companies like Omnicom Media Group, Havas, and GroupM, joins the company as an equity partner. This strategic move aims to solidify Mainkore’s presence in the region and scale its disruptive "No Outcome, No Income" business model.
Executive Leadership: Xepus Ginebra (former CEO of Omnicom Media Group Mexico) takes the helm as CEO & Partner Latam.
Guaranteed Performance: Mainkore contractually guarantees 100% achievement of campaign objectives or refunds the client's cost.
Autonomous Operation: The platform is 100% autonomous, requiring no human traders, which eliminates personnel costs and human error.
Proven Efficiency: Over 12,000 campaigns managed in three years, delivering an average price improvement of 31% over manual trading.
Economic Model: The company only charges when 100% of agreed-upon results are met, removing financial uncertainty for brands and agencies.
Global Footprint: Mainkore operates across the US, Middle East, Europe, and now aggressively expands in Latin America.
Mainkore is positioning itself as the most disruptive force in the Latin American advertising sector by replacing traditional manual trading with a machine learning model that optimizes every ad impression in real time. By eradicating the human operation layer, the platform not only reduces costs but also leverages a continuous learning cycle to improve effectiveness. The "No Outcome, No Income" premise serves as a direct challenge to traditional agency models that typically charge based on spend or labor rather than guaranteed performance.
Xepus Ginebra’s transition from traditional media holding companies to an AI-native platform reflects a broader industry shift toward automation and accountability. Tasked with positioning Mainkore as the leading AI provider in the region, Ginebra aims to provide brands with the "certainty" that manual processes often fail to deliver. His role as a partner ensures that leadership incentives are directly aligned with the success of regional clients and the growth of Mainkore’s autonomous ecosystem.
"I’ve known this market from the inside for thirty years. Brands need certainty. That’s exactly what Mainkore offers: results, backed by a contract. I’m joining as a partner because I believe this technology will transform the way advertising is done in Latin America." — Xepus Ginebra, CEO & Partner Latam, Mainkore
"Xepus is joining us as a partner because we believe in aligning incentives. When market leadership is at stake, the quality of decisions changes. That’s what Mainkore does with its clients as well: align its success with theirs." — Javier Acero, Chief Revenue Officer, Mainkore
About Mainkore
Mainkore is a leading artificial intelligence company with a presence in the US, Middle East, Latin America, and Europe. Its fully autonomous platform analyzes, decides, and optimizes every ad impression in real time, without traders or human error. With a track record of over 12,000 campaigns and a performance-based fee structure, Mainkore eliminates investment uncertainty for global brands and agencies.
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