Cognitiv, a leading deep learning-powered performance advertising platform, announced robust business momentum throughout 2025, led by 388% growth in its ContextGPT contextual intelligence solution. The company attributes this success to sustained investment in deep learning technology over the past decade, strategic talent additions, and increasing demand from brands and agencies for privacy-safe, high-performance AI-driven advertising amid signal loss and media fragmentation.
Cognitiv’s 2025 performance underscores a broader industry transition toward deep learning systems that interpret context, intent, and real-time signals to drive superior outcomes. ContextGPT stands at the forefront as the industry’s first real-time contextual targeting intelligence platform, moving beyond outdated audience segments to deliver brand-suitable, performance-oriented advertising at scale. Enhancements such as Interactive Audience Exploration and an upgraded Relevance Engine have improved accuracy in matching brands with custom audiences.
"Cognitiv’s co-location strategy with leading SSPs gives us a huge advantage. We can optimize viewability, VCR, and clicks in milliseconds with 10-times the computing power of competitors’ containerized solutions," said Jeremy Fain, CEO, Cognitiv.
“Our growth reflects a clear shift in how brands and agencies are approaching performance marketing,” he added. “Advertisers are moving beyond self-serve optimization toward automated deep learning systems that can understand context, interpret intent, and drive outcomes at scale.”
The company’s self-learning Custom Algorithms and deep learning platform supported measurable gains across verticals including CPG, pharma, and travel. Existing clients expanded campaigns as performance improved, while new client acquisition accelerated significantly.
To support rapid growth and innovation, Cognitiv made strategic leadership investments in 2025. Justine Frostad was promoted to the inaugural Chief Marketing Officer role, signaling a focus on brand-building and executive vision. The company added four new VP/SVP leaders and promoted dozens internally across engineering, data science, product, customer success, and go-to-market teams.
Additionally, marketing and media veteran Michael Kassan joined the board, further strengthening governance and strategic direction as Cognitiv scales.
This combination of technological differentiation, customer traction, and organizational strengthening positions Cognitiv to capitalize on the accelerating shift toward intelligent, privacy-safe advertising in an AI-driven era.
About Cognitiv
Cognitiv is the leading advanced performance partner powered by deep learning. Leveraging cutting-edge AI technology and data science since 2015 to more accurately predict consumer behavior and understand nuance, Cognitiv connects brands with their customers in more precise, relevant, impactful moments at scale. Cognitiv’s Deep Learning Advertising Platform provides marketers with unprecedented flexibility, activating as a Dynamic Deal run through the DSP of your choice, as a managed service DSP, or through its industry-first ContextGPT product. Cognitiv is on a mission to bring intelligence to advertising.
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