Yext, Inc., the enterprise marketing platform for an agentic world, has signed a definitive agreement to acquire Flamel.ai. Flamel.ai helps multi-location brands run localized paid campaigns across Google, Meta, and ChatGPT. This news was announced today at Envision, the company's customer conference.
Planned acquisition adds localized ad execution across Google, Meta, and ChatGPT, giving multi-location brands one platform for organic and paid visibility.
The acquisition brings paid media, one of marketing's largest channels, into the Yext platform. This expansion will allow brands to act on Scout's competitive insights and drive more customers to their doors. Paid media will join search, listings, reviews, webpages, and social as channels that teams and agents can act on with Scout's new multiplayer agent harness.
Multi-location brands often spread paid budgets evenly across locations or set them by region and past spend. Those decisions are rarely informed by how each location actually performs in organic and AI search, or by the specific competitive landscape of a given geography. As a result, brands can end up paying for visibility in markets where they already lead, while underinvesting in the markets where competitors are winning.
Scout already measures how every brand and location shows up against local competitors across AI and traditional search. Once the acquisition closes, Yext plans to connect that data to Flamel.ai's models, which set targeting, budget, and creative for each location. Scout will show where a location is falling behind. Agents in the harness will then direct spend to those locations and check ad claims against verified Yext data. Results will feed back into Scout to sharpen the next decision.
Flamel.ai was designed for brands with hundreds or thousands of locations. Brand teams set campaigns and guidelines once. The platform then adapts each campaign to every local market, with brand control and location-level reporting in one place.
About Yext
Yext is the enterprise agentic marketing platform serving thousands of global brands. Built on the world's most comprehensive structured data platform for local businesses, Yext gives brands and their partners the visibility and intelligence to win every moment of discovery – across AI and traditional search. Yext's API-first architecture connects structured data to APIs, MCP servers, and generative interfaces, so partners and developers can build purpose-built experiences on the same infrastructure powering Yext's own products. Many of the largest and most recognizable brands and digital marketing partners in financial services, healthcare, retail, hospitality, food and beyond rely on Yext to manage, measure, and optimize visibility at scale. For more information, visit yext.com.
About Flamel.ai
Flamel.ai is an AI-powered marketing platform purpose-built for franchise and multi-location brands. Flamel.ai helps franchisors and franchisees manage content, paid advertising and local presence at scale, combining brand-wide consistency with location-level precision across Google, Meta and now ChatGPT.
