Tireweb has announced the launch of Tireweb Marketing, a fully managed marketing division for independent tire dealers and regional chains. The offering combines Local SEO, content marketing, and managed Google and Meta advertising, and is among the first in the automotive aftermarket to include AI search readiness as a standard feature.
Tireweb launches managed marketing division for tire dealers.
Includes Local SEO, content marketing, and Google/Meta advertising.
AI search readiness as standard feature for Google AI Overviews, ChatGPT, and Claude.
Three tiers: Essentials, Advanced, and Advertising.
Single monthly performance report with calls, quotes, and appointments.
Staffed by same team that builds and operates Tireweb websites.
Consumer search behavior is shifting from typing queries and clicking links to asking AI assistants direct questions such as "where should I buy tires near me?" These assistants typically name only one or two businesses in their answers, drawn from signals most tire dealers have never optimized: structured data, business listing consistency, review content, and machine-readable website information. Tireweb Marketing includes AI Search Readiness with schema markup per location and llms.txt deployment, preparing dealers to be found as consumers increasingly get answers from AI assistants rather than traditional search results.
Tireweb Marketing launches with three tiers. Essentials includes Google Business Profile management, Local SEO, directory cleanup, keyword research, review monitoring, and AI Search Readiness. Advanced adds an active content layer with weekly social posts, monthly blog content, seasonal campaign creative, and dedicated landing pages timed to the tire industry's buying seasons. Advertising offers fully managed Google Search, Local Services, Remarketing, and Meta campaigns, structured to qualify for tire manufacturer co-op advertising reimbursement. All tiers are reported through a single monthly performance report.
"Every dealer marketing package on the market was built for a world where a customer types into a search box and clicks a link. That world is ending in slow motion," said Matthew Walker, CEO of Tireweb. "A growing share of tire questions now get answered by an AI that names one or two shops, and most independent dealers have no idea whether they are one of them. We built this division so a dealer shows up whether the customer asks Google, ChatGPT or, eventually, their own car."
"Dealers have been burned by agency hand-waving, a PDF of impressions that never connects to a set of tires leaving the building," Walker added. "Our answer is one report with the numbers a dealer actually recognizes: calls, quotes, booked appointments, and orders."
About Tireweb
For more than 20 years, Tireweb has built the digital infrastructure of the tire industry, including websites and e-commerce for tire dealers, Tirelibrary, a normalized product database of more than 240,000 tire SKUs across 440 brands, and Tireweb AI, a voice and chat agent that answers, quotes, and books for tire shops. Tireweb serves independent dealers, regional chains, and distributors across North America.
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