Optimizely, a leading digital experience platform (DXP) provider, has revealed significant growth in its Opal University program. The initiative, centered on Optimizely Opal—the company’s agent orchestration platform—signals a surging demand for hands-on AI training within the enterprise. Within the first two weeks, over 1,100 marketing and digital leaders registered for the program, with a waitlist now exceeding 1,500. Early participants have already built hundreds of AI agents, reporting dramatic productivity gains across core marketing and digital functions.
Quick Intel
Over 1,100 leaders signed up for Opal University in its first two weeks.
Participants built 375 AI agents across two initial cohorts.
Reported time savings range from 80% to 95% for recurring weekly workflows.
Major global brands including Canva, Zoom, and Deloitte are participating.
Agents focus on SEO, content operations, CRO, and competitive intelligence.
Optimizely reports a 79% increase in experiment velocity via the Opal platform.
Driving Practical AI Adoption through Change Management Opal University addresses a common hurdle in enterprise technology: the gap between owning AI tools and successfully operationalizing them. The program focuses on change management by allowing senior marketing leaders to build agents tailored to their specific organizational needs. By moving beyond top-down mandates, Optimizely enables marketers to directly experience the benefits of AI, such as reducing CRO prioritization tasks from hours to just 30 minutes. This hands-on approach is designed to foster organic adoption and scale AI across the entire marketing lifecycle.
Operationalizing Agentic AI across the Marketing Lifecycle Optimizely Opal functions by embedding agentic AI directly into the existing DXP, connecting content creation, experimentation, and personalization into a unified workflow. This structure absorbs the traditional complexities of governance and brand context, allowing teams to create reusable agents that understand their unique data. The result is a significant impact on speed-to-market and output, with platform benchmarks showing an 80% increase in pages created and 54% faster campaign delivery.
Building an Ecosystem of Ready-to-Use Agents To support the transition toward AI-native marketing teams, Optimizely is rapidly expanding its directory of ready-to-use agents. In 2026, the company launched over 15 out-of-the-box agents focused on areas such as Generative Engine Optimization (GEO) and competitive analysis. These tools, combined with ongoing weekly cohorts at Opal University, aim to equip digital teams with the skills and infrastructure needed to plan and execute high-quality experiences with unprecedented consistency and performance.
About Optimizely
Optimizely is on a mission to make the lives of marketers better with Optimizely One, powered by Optimizely Opal, the world's first AI orchestration platform for marketing and digital teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce, personalization, and analytics—powering the entire marketing lifecycle through a single agentic workflow designed to support and scale work across marketers' most critical tasks. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like Salesforce, Zoom, New Era and Mazda deliver experiences of the highest quality.
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