NielsenIQ has announced new optimization capabilities for its Shopper Experience Platform, supported by its CONTENT Framework, a seven-pillar approach to evaluating and improving product content. Together, they enable brands to evaluate product content and imagery against retailer requirements and category expectations, identify gaps, and prioritize improvements.
NIQ has announced new optimization capabilities for its Shopper Experience Platform, supported by its CONTENT Framework.
The CONTENT Framework gives brands and retailers a shared way to identify content gaps across seven pillars: Complete, Optimized, Normalized, Trusted, Enriched, Nurtured and Traceable.
According to NIQ's Consumer Outlook: Guide to 2027, 55% of global consumers report being influenced by AI tools or assistants in household and grocery purchases.
65% report being influenced by products recommended or ranked on retailer and shopping platforms.
New capabilities include Content Health+ Retailer Specific Content and Connect Max Asset Auto Analysis.
The new capabilities are available in the U.S., U.K. and Ireland as of October 22, 2026.
"Brands work hard to get their product content right. The challenge is making sure it helps people find and choose their products, especially as more shoppers turn to AI for advice," said Marsha McGraw, Global Head, Partnerships and Verticals, NIQ. "Our customers want to know where to focus and what will make a difference. We're helping them spot gaps in their content and prioritize improvements that make it easier for shoppers to understand what a product offers and whether it meets their needs."
The CONTENT Framework assesses content across Complete, Optimized, Normalized, Trusted, Enriched, Nurtured and Traceable pillars. NIQ notes the framework is an NIQ methodology and not an independent certification or formally adopted industry standard.
Content Health+ Retailer Specific Content evaluates product content against retailer requirements and category expectations.
Connect Max Asset Auto Analysis uses automated analysis to assess product assets, including imagery.
Together, these capabilities help customers identify content and asset gaps that may affect product discovery and performance. They do not guarantee placement in search results or AI recommendations, which remain under the control of retailers, search engines and third-party AI platforms.
As part of The Full View, the Shopper Experience Platform connects product content creation, optimization and syndication with measurement, giving customers a clearer path from identifying content gaps to prioritizing improvements and measuring impact.
About NIQ
NielsenIQ is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. With operations in more than 90 countries, NIQ covers approximately 82% of the world's population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View, helping brands and retailers understand what consumers buy, why they buy it, and what to do next.
