Bloomreach, the AI company for personalized customer engagement, today announced it has been named a Leader in the 2026 Gartner Magic Quadrant for Email Marketing. The report recognizes Bloomreach's completeness of vision, placing it furthest among all positioned vendors.
Over the past year, advancements in Loomi's agentic capabilities have offered marketers even more ways to drive powerful results with Bloomreach. Its marketing agent, which runs natively in the Bloomreach platform, proactively finds opportunities for marketers, builds personalized campaigns, and self-optimizes to ensure each send is better than the last. Its agentic integration layer, Loomi Connect, allows marketing teams to further extend their agent ecosystem via MCP, connecting agents such as Claude or ChatGPT directly to Loomi's intelligence.
"We believe AI works best when it's built natively into marketing, not bolted on as an afterthought," said Anirban Bardalaye, Chief Product Officer, Bloomreach. "Loomi is part of every Bloomreach app and agent, working from the same customer data and channels marketers use every day. That's what lets it take a marketer's strategy and scale it for millions of customers — delivering intelligence at the edge of every interaction. We're proud to be named a Leader in the 2026 Gartner® Magic Quadrant™ for Email Marketing, and we'll continue to drive innovation forward to support our customers, the best minds in marketing."
Powered by Loomi, email marketers using Bloomreach can turn strategy into campaigns faster as marketer sets business goal in plain language and marketing agent handles configuration including audience segmentation and personalization, personalize at a scale no team could reach by hand tailoring each message to individual customer in real time, and prove impact beyond opens and clicks revealing true impact on customer lifetime value and growth.
About Bloomreach
Bloomreach personalizes the customer experience for brands around the world. Loomi, its AI for customer engagement, understands every customer in context — then tailors their experience in real time. Connected to applications and agents, Loomi brings personalization to life across email, web, messaging, mobile apps, search, and more. From retail to financial services, hospitality to gaming, Loomi personalizes customer engagement for 1,400+ global brands, including American Eagle, Sonepar, and Pandora.
