Bloomreach has announced the general availability of its Loomi marketing agent, an AI-powered solution designed to automate personalized campaign creation and orchestration from a single prompt. Built on the company’s Loomi agentic personalization platform, the new capability aims to help marketers create individualized customer experiences at scale using real-time customer data and AI-driven intelligence.
The company said the platform is designed to move beyond traditional audience segmentation by enabling marketers to deliver more context-aware and behavior-driven engagement throughout the customer journey.
Quick Intel
Bloomreach said the Loomi marketing agent is designed to automate campaign creation while maintaining marketer oversight and operational control. The platform leverages AI models and customer intelligence to build personalized campaigns that adapt to individual customer behaviors and intent signals.
“Acquisition is the biggest line item in most marketing budgets. But winning a customer and keeping one are completely different problems,” said Anirban Bardalaye, Chief Product Officer at Bloomreach.
“You earn loyalty by delivering value that's genuinely relevant to each customer, by giving them a reason to come back. Our agent makes that possible at scale for marketing teams — personalization not as a buzzword, but as an operational reality across the entire customer journey.”
According to Bloomreach, the marketing agent can autonomously generate entire campaign workflows rather than simply assisting with campaign planning or content recommendations.
The Loomi marketing agent includes several AI-powered capabilities focused on automating campaign execution and customer engagement workflows.
Key platform features include:
Bloomreach said marketers can describe campaign goals in conversational language, while the platform automatically builds workflows, selects target audiences, generates content, and orchestrates engagement timing.
The company stated that the platform combines customer behavior data with marketing use-case intelligence to improve campaign relevance and efficiency.
Bloomreach highlighted early customer results from 260 Sample Sale, which used Loomi marketing agent to improve campaign performance while reducing audience targeting volume.
“Loomi marketing agent transformed how our team engages with our customers,” said Laura DiGiovanna, Head of Marketing, 260 Sample Sale. “It created segments and personalized campaigns better than a human could have. Not only that, but it helped us find the customers with the highest potential to buy. It’s a combination of personalization and efficiency that has a big impact on results.”
According to the company, the retailer achieved a 2.4x higher conversion rate while reducing the number of customers targeted by 82% in a “last chance” campaign.
Bloomreach said the platform also includes built-in enterprise controls such as audit trails, granular access management, GDPR compliance capabilities, and adjustable review mechanisms that allow marketing teams to maintain governance while using autonomous AI workflows.
The launch reflects broader enterprise demand for AI-powered martech platforms capable of automating customer engagement while maintaining personalization, operational efficiency, and compliance standards.
About Bloomreach
Bloomreach personalizes the customer experience for brands around the world. Loomi AI, its agentic platform, understands every customer in context — then tailors their experience in real time. Connected to applications at every touchpoint, Loomi AI brings personalization to life across email, web, messaging, mobile apps, search, and more. From retail to financial services, hospitality to gaming, Bloomreach powers end-to-end experiences for 1,400+ global brands, including American Eagle, Sonepar, and Pandora.
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