The democratization of artificial intelligence within large enterprises is a key challenge for driving widespread innovation. TELUS Digital has addressed this by expanding the reach of its generative AI platform, Fuel iX™, making it accessible to 70,000 TELUS team members to use AI in their daily work without requiring any technical expertise or coding skills.
TELUS Digital's Fuel iX platform is now accessible to 70,000 team members.
The no-code platform allows employees to build customized AI copilots for specific tasks.
Over 21,000 Fuel iX Copilots have been created by employees to date.
It is a model-neutral environment with access to over 50 large language models (LLMs).
The platform focuses on secure, responsible AI with managed privacy risks.
It has helped TELUS move from AI experimentation to operational, repeatable value.
Fuel iX serves as the cornerstone of TELUS's enterprise AI strategy, designed specifically for broad adoption. Its core product, Fuel iX Copilots, offers an intuitive, no-code user experience with guided workflows. This enables non-technical users to easily build and customize AI assistants for their specific tasks, from project management to customer service. The platform provides a secure sandbox for innovation, allowing team members to explore AI with confidence that privacy and security risks are managed.
The platform's success lies in its alignment with existing workflows, a factor where many enterprise AI initiatives fail. By fitting naturally into how teams already work, Fuel iX has enabled TELUS to transition from isolated experiments to generating operational, repeatable value. This includes enhancing customer support tools like TELUS Expert Messaging and using the Fuel iX Agent Trainer to simulate customer interactions for more effective team training, leading to faster and better customer service outcomes.
“The operational proximity between TELUS and TELUS Digital has meant that we have our own world-class, end-to-end AI and digital transformation, and design partner in-house, which has enabled us to very quickly realize the benefits of generative AI within our business,” said Hesham Fahmy, Chief Information Officer, TELUS. “Fuel iX provides our global TELUS team with the opportunity to explore, test and innovate with AI in a safe sandbox... Putting this cutting-edge technology directly into our team members’ hands has created a groundswell of ideas across our entire organization.”
“What I love about Fuel iX is how it fits naturally into how we already work. I didn’t have to reinvent my workflow to integrate AI,” said Stephanie, a senior product manager at TELUS.
By empowering every employee to be an innovator, TELUS has created a powerful model for how large organizations can leverage AI to work smarter, serve customers better, and drive tangible business results at scale.
TELUS Digital, a wholly-owned subsidiary of TELUS Corporation (TSX: T, NYSE: TU), crafts unique and enduring experiences for customers and employees, and creates future-focused digital transformations that deliver value for our clients. We are the brand behind the brands. Our global team members are both passionate ambassadors of our clients’ products and services, and technology experts resolute in our pursuit to elevate their end customer journeys, solve business challenges, mitigate risks, and drive continuous innovation. Our portfolio of end-to-end, integrated capabilities include customer experience management, digital solutions, such as cloud solutions, AI-fueled automation, front-end digital design and consulting services, AI & data solutions, including computer vision, and trust, safety and security services. Fuel iXTM is TELUS Digital’s proprietary platform and suite of products for clients to manage, monitor, and maintain generative AI across the enterprise, offering both standardized AI capabilities and custom application development tools for creating tailored enterprise solutions.
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