Mediaocean's Prisma, the trusted omnichannel platform for global media investment, today announced its growth in the Middle East and North Africa region, launching with global omnichannel media agency Assembly, part of the Stagwell network and leader in brand performance, across the United Arab Emirates and Saudi Arabia. This milestone builds on the companies' longstanding partnership in North America and Europe, extending Prisma's global footprint to a market that is seeing rapid growth in digital and cross-channel media investment.
This expansion reinforces Prisma's role as a foundational platform for media investment—connecting planning, execution, and financial workflows across channels, teams, and markets.
Assembly's MENA teams will use Prisma to manage media execution and financial operations within a single connected platform, bringing greater efficiency, visibility, and control across campaigns and media investments. This expansion reinforces Prisma's role as a foundational platform for media investment—connecting planning, execution, and financial workflows across channels, teams, and markets. By standardizing workflows globally, Prisma helps agencies reduce complexity, improve collaboration, and drive stronger performance.
"As our clients continue to scale across markets, having consistent, connected workflows is critical to delivering efficiency and performance," said Keisha Brescia, Global Chief Transformation Officer, Assembly. "Expanding our use of Prisma into MENA enables our teams to operate with greater speed, transparency, and alignment, while maintaining the global standards our clients expect."
"Growth at this level requires infrastructure that can keep up," said Ravi Rao, MENA CEO, Assembly. "Our clients are scaling across regions and channels simultaneously. Platforms like Prisma give our teams the consistency and control needed to build better experiences and drive performance, no matter the market."
"As we continue to expand with agency partners around the world, unified and scalable workflows have become foundational to modern media operations," said Stephanie Watson, Chief Operating Officer, Prisma. "Expanding Prisma into MENA with Assembly reflects both the strength of our partnership and the critical role connected systems play in helping agencies operate with greater speed, control, and consistency across every market."
Prisma is the trusted industry platform for advanced, AI-driven media buying, optimization, and execution. As part of Mediaocean, Prisma's advertising infrastructure connects brands, agencies, media suppliers, data providers, and ad tech partners with an end-to-end SaaS solution for workflow across all channels.
About Prisma
Prisma is the trusted industry platform for advanced, AI-driven media buying, optimization, and execution. As part of Mediaocean, Prisma's advertising infrastructure connects brands, agencies, media suppliers, data providers, and ad tech partners with an end-to-end SaaS solution for workflow across all channels. Over 100,000 people use the Prisma platform around the world as an independent system of record to operate more efficiently and effectively.
About Mediaocean
Mediaocean is the foundational software and AI partner for omnichannel advertising. With over $200 billion in annualized ad spend running through its platforms and more than 100,000 users worldwide. Mediaocean deploys AI and automation to optimize investments and outcomes. Through innovations such as NIVO AI, Mediaocean is helping marketers turn intelligence into action across the campaign lifecycle.
About Assembly
Assembly is a global omnichannel agency built for brands that want a more modern approach to building brands that perform. Backed by the Stagwell network, we are a literal assembly of data, talent, and technology built to unlock smarter, faster, and better-performing outcomes. With over 3,000 experts in 44 offices worldwide, Assembly delivers full-funnel solutions that help the world's most ambitious brands perform.
