Loyyal has introduced GiftOS Point, a new AI-powered and blockchain-secured digital gift card platform built for retailers, malls, D2C brands, enterprises, and ecommerce ecosystems worldwide. The launch expands Loyyal’s enterprise SaaS portfolio focused on loyalty, payments, and ecosystem commerce solutions.
The company positions GiftOS Point as a modern alternative to traditional closed-loop gift card systems, combining AI-driven intelligence with blockchain infrastructure to support scalable, secure, and globally distributed gift card ecosystems.
GiftOS Point is designed to help enterprises modernize gift card operations while expanding customer engagement and commerce capabilities across digital and physical channels.
According to Loyyal, the platform transforms gift cards into intelligent, programmable digital assets that can support customer acquisition, loyalty engagement, ecosystem commerce, and revenue growth initiatives.
The company stated that the platform delivers enterprise-grade security, automation, and interoperability while enabling organizations to scale gift card programs globally through multi-currency and multilingual support.
"With GiftOS Point, we are transforming gift cards from static prepaid instruments into intelligent, programmable digital assets," said Ashish Kumar Singh, CEO of Loyyal. "Businesses today need more than just a voucher system—they need a scalable commerce and customer engagement platform capable of driving revenue, customer acquisition, and global digital distribution."
Loyyal emphasized that GiftOS Point combines AI-powered intelligence with blockchain-backed infrastructure to modernize how gift cards are issued, managed, and distributed.
The blockchain layer enables secure and transparent transaction records, real-time traceability, fraud prevention, and interoperable ecosystem capabilities across participating businesses and partners.
AI capabilities embedded within the platform support:
According to the company, these capabilities are designed to help businesses improve operational efficiency while increasing customer engagement and revenue opportunities.
GiftOS Point supports multiple gift card formats and enterprise use cases, including:
Unlike traditional gift card solutions, Loyyal positions GiftOS Point as an ecosystem commerce platform capable of extending beyond isolated prepaid voucher systems.
The company stated that businesses using GiftOS Point will gain access to Loyyal’s growing partner ecosystem, which includes airlines, hotels, retail groups, loyalty platforms, and commerce networks globally.
This ecosystem integration is expected to support marketplace distribution opportunities, secondary sales capabilities, and broader consumer reach for participating businesses.
The launch reflects increasing enterprise demand for AI-powered commerce infrastructure capable of supporting loyalty engagement, digital payments, and omnichannel customer experiences.
As businesses continue modernizing customer engagement strategies, platforms that combine automation, interoperability, blockchain security, and AI-driven personalization are becoming increasingly important within retail and ecommerce ecosystems.
GiftOS Point is now available globally for retailers, malls, enterprises, loyalty programs, and ecosystem operators.
Loyyal is an enterprise SaaS platform for loyalty and payments built on patented blockchain infrastructure. Through solutions including Access Point, Reward Point, Xpand Point, OfferPoint, Perk Point, and GiftOS Point & Perxi.ai, Loyyal helps enterprises transform loyalty and commerce into intelligent, revenue-generating ecosystems.
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