GOcxm, a leading provider of retail execution and consumer engagement solutions for global CPG brands, has acquired Emotive Technologies, the company behind Apex, an AI-powered consumer insights and decision intelligence platform. This strategic acquisition bolsters GOcxm's capabilities in transforming retail data into actionable, measurable outcomes through advanced predictive intelligence and AI-driven decisioning.
The addition of Apex positions GOcxm to address a key challenge for CPG brands: converting abundant retail data into confident, executable strategies. By embedding Apex's AI layer, GOcxm's platform now supports advanced modeling of potential outcomes, strategy validation, and performance optimization across the shopper journey.
"Brands have more data than ever but often struggle to translate it into confident action and workflows," said Gary Kalk, CEO of GOcxm. "Apex adds a powerful intelligence layer that allows teams to model outcomes, validate strategies, and optimize performance using predictive intelligence and AI-driven decisioning. Retail is no longer just a point of sale, it's a source of first-party insight that drives smarter decisions and sustainable growth."
Apex combines proprietary AI datasets with applied data science to deliver predictive recommendations and simulate real-world scenarios. When integrated with GOcxm's existing activation, execution, and measurement tools, it creates a single unified system for designing, testing, measuring, and refining marketing and commerce initiatives.
"Apex was built to help organizations make better decisions with greater confidence," said Jordan Van Schyndel, Founder of Emotive Technologies. "By joining GOcxm, we're able to extend our mission at a greater scale and help brands learn faster, prioritize actions, and turn insight into confident, measurable decisions."
The acquisition aligns with GOcxm's vision of a connected ecosystem where shopper intelligence, consumer activation, and retail execution function seamlessly. Emotive Technologies' technology and team will integrate into GOcxm's product roadmap, with ongoing investment in AI and data science to drive innovation in shopper intelligence.
This move solidifies GOcxm's position in redefining retail performance by ensuring insights inform activation and measurement in real time, delivering stronger consumer engagement and sustainable growth for global CPG brands.
About GOcxm
GOcxm is a technology, data and AI company redefining shopper intelligence and retail performance. By unifying shopper intelligence, consumer activations, and retail execution into a single platform, GOcxm shows brands how their strategies perform in real-world retail environments. This connected approach enables richer shopper experiences, stronger consumer engagement, and consistent in-store execution. Trusted by leading global CPG brands, GOcxm helps organizations turn in-market activity into measurable performance. For more information, visit www.gocxm.com.
About Emotive Technologies
Emotive Technologies is the company behind Apex, an AI-powered consumer insights and decision intelligence platform that helps organizations simulate outcomes, generate predictive recommendations, and improve decision-making using behavioral science-trained AI and human expertise
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.