Fast Simon, a unified AI product discovery platform driving higher conversion and revenue through merchandising, personalization, and search, today announced the launch of Fast Simon Studio. Studio uses generative AI to instantly create and launch promotional images that are aligned with brand standards and optimized for conversion.
Until now, creating an online promotion was a days-long manual process: The merchandiser would tell the designer what they wanted; the visual file would be made by the designer; that file would be uploaded by the merchandiser to the store platform's content management system; and then the file would be attached from within the platform.
But with Studio, it's all in one seamless motion. The merchandiser describes what they want using conversational language, and Studio then automatically generates polished on-brand promotional images. Studio also learns from the performance of prior merchandising images, continuously optimizing each successive design to improve conversions.
Today's brand merchandisers are leveraging generative AI in many different ways, but consumers are pushing back, with 70% saying gen-AI ads are "missing their soul." To overcome this, Studio is "brand aware" by default. It learns from the brand's own storefront and even its Instagram feed, capturing colors, fonts, tone, and logos, so that every created image is on-brand.
"Merchandisers, tired of juggling different platforms and disjointed processes, are tempted by the convenience of common image-generation AI tools, but they know that the brand risk of poor execution outweighs any efficiency advantage," said Zohar Gilad, co-founder and CEO of Fast Simon.
Available at no added cost within the Fast Simon platform, brand merchandisers can start using Studio immediately to help prepare for Black Friday and Cyber Monday.
Studio is the latest in a series of new AI-driven e-commerce innovations from Fast Simon, including AI Personalization For Merchandisers and Three Agentic AI 'Super Agents' for E-Commerce Brands.
About Fast Simon
Fast Simon powers e-commerce intelligence for some of the world's fastest-growing and most recognized brands on Shopify. Their unified AI product discovery platform empowers thousands of mid-market and enterprise retailers to increase revenue and reduce manual merchandising efforts at scale. Through a purpose-built platform, Fast Simon delivers the best overall shopping experience with optimized merchandising, personalization, search, and shopping agents that increase conversion and revenue.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones, and thrive on the tech pulse.
