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Applitools, the industry leader in AI-powered quality engineering and visual testing, has expanded its leadership team with three strategic appointments: Joanna Schloss as Chief Marketing Officer, Kunal Rao as Chief Customer Officer, and Cam Sullivan as Senior Director of Sales. These hires strengthen Applitools’ ability to scale market presence, deepen customer impact, and lead the industry during the AI-driven transformation of DevOps and the software development lifecycle (SDLC).
“Joanna, Kunal, and Cam are proven leaders with deep domain expertise and a shared passion for transforming software quality,” said Anand Sundaram, CEO of Applitools. “As autonomous software development and agentic AI generate exponentially more code, the need for intelligent, scalable quality engineering has never been greater. Our strengthened leadership team will ensure Applitools sets the standard for solving that challenge and continues to lead our industry.”
“We're excited to welcome these exceptional leaders to Applitools as the company accelerates its position in AI-driven quality engineering and visual testing," said David Weiss, Chairman of Applitools’ Board of Directors and an Operating Partner with Thoma Bravo. "They will be instrumental in driving our next phase of growth and delivering even greater value to customers."
Joanna Schloss brings more than 25 years of experience in brand building, demand generation, and go-to-market strategy for high-growth technology companies. As CMO, she will lead global marketing efforts to highlight Applitools as the original AI-augmented solution in quality engineering. Most recently, Schloss served as Chief Marketing Officer at Parasoft. Her prior roles include senior marketing leadership positions at Adeptia, SmartBear, Sauce Labs, and Confluent.
Kunal Rao assumes responsibility for customer success, services, and support, with a focus on maximizing customer value and strengthening long-term partnerships. Rao brings extensive FinOps and customer success expertise, most recently as Senior Vice President of Customer Success at CloudZero. He previously held customer success leadership roles at Lacework and CloudHealth.
Cam Sullivan will scale Applitools’ sales organization and drive continued momentum across key markets. With deep knowledge of the testing automation market, Sullivan previously served as Senior Director of Sales at Sauce Labs and Director of Sales – Functional Testing at SmartBear.
About Applitools
Applitools is an AI-powered end-to-end testing platform that brings human-like judgment to software quality at scale. Built on proprietary Visual AI with more than a decade of real-world use, Applitools helps teams validate functional, visual, API, and accessibility experiences across browsers, devices, components, and complete user flows. Trusted by leading organizations across industries, Applitools enables teams of any skill level to create, execute, and maintain tests faster, expand coverage, and reduce maintenance – so they can release software with confidence as development becomes increasingly autonomous and AI-driven.
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