Airship, the mobile-first customer experience company, has introduced next-generation AI capabilities to deliver right customer experience in the moment. The launch introduces on-device decisioning AI and zero-copy data integrations with leading data warehouses to unite customer profile data with live context.
Building on breakthrough Airship Decisioning AI for modern mobile platforms like iOS 27, Airship helps enterprise brands understand customer behavior in moment and deliver personalized mobile interactions that drive conversion and revenue, with interactive demos set for Elevate’26 London on Nov. 4–5.
Modern customer experience requires fully understanding who customer is and what they need in real time. Airship Decisioning AI pairs customer profile data with real-time context right on user’s device to deliver optimal experience instantaneously. By running decisions locally based on active session signals like current screens, cart status, and in-app behavior, brands eliminate latency while keeping customer data secure.
“Relevance at scale is the new standard for modern enterprise brands,” said Brett Caine, CEO of Airship. “For over 15 years, our mobile expertise across billions of customer journeys has pioneered how the world’s leading brands connect with customers on their most personal devices. Today, we’re taking that further with on-device decisioning AI and integrations with leading data warehouses to help brands deliver the right in-app experience the moment customer intent is determined–driving measurable revenue, retention, and loyalty. We tie our value to business outcomes, backed by our Airship Results Guarantee.”
“The moment that matters most is the instant a screen loads, and that’s exactly when waiting on the cloud costs you,” said Mike Herrick, CTO of Airship. “So we moved that decision directly onto the device. Brands bring what they already know about their customer from their data warehouse, the app adds what’s happening in the moment, and the right experience is chosen instantly. Since decisions happen in the app, customer data stays completely secure. For product, mobile, and digital experience leaders, that means personalization that keeps up with their customers at the speed of mobile.”
Key capabilities include on-device decisioning AI evaluating contextual logic locally when screen loads eliminating server delays, customer data used in place via zero-copy reads from leading data warehouses, content that stays current with external data feeds pulling live weather or store inventory at render time, tailored customer journeys with data branching routing users based on real-time context without developer resources, automated action triggers for abandoned carts, and built-in analytics sending behavior insights back to warehouse in open Parquet format.
As enterprise brands deploy AI, Airship provides ISO 42001 certification—the global standard for Artificial Intelligence Management Systems—giving enterprise security, legal, and product teams confidence that on-device AI decisioning is built on privacy-by-design principles.
Airship will showcase solutions live as lead sponsor of Elevate’26 in London on Nov. 4–5. CEO Brett Caine will open summit, and CTO Mike Herrick will join U-Haul’s Director of Mobile Experience, David LoPresti, to demonstrate on-device AI in production.
"It’s easy to build experiences around segments, but even inside a segment, customers value different things,” said LoPresti. “Working with Airship, we can use AI on the device and the AI models we’re building ourselves to add real nuance. There's no longer a technology challenge."
ABOUT AIRSHIP
Airship is the only cross-channel customer experience platform where mobile expertise and outcome-led AI turn everyday interactions into repeatable conversions. For over 15 years, Airship has pioneered mobile innovation—from inventing the first push notification, the first mobile boarding pass, the first live activity, and the first intelligent agent fleet, to now its Decisioning AI. Thousands of top global brands trust Airship to deliver unified cross-channel experiences and orchestrated journeys that drive measurable results at scale.
