At LEAP 2026, Adobe announced plans to provide over 27 million eligible Saudi citizens and residents with 12 months of free access to Adobe Firefly Standard plus Adobe Express Premium features, advancing thriving creative sector. Adobe Firefly Foundry will power HUMAIN's and Adobe's jointly developed image model, tuned to Saudi culture, enabling individuals and businesses to create culturally aligned, Saudi-authentic imagery using Arabic-language prompts. Adobe will support Saudi Arabia's start-up ecosystem by providing access to creative tools, expertise and training for participants in MCIT's Center of Digital Entrepreneurship and upskilling nation through Adobe Digital Academy.
Adobe, MCIT and HUMAIN expand partnership, providing over $4bn in free access to AI-powered creative tools to millions of citizens and residents of Saudi Arabia.
To further expand access to AI-powered creative tools, HUMAIN and Adobe will soon launch jointly developed image model, its first image generation model developed with Adobe Firefly Foundry. HUMAIN and Adobe image model is designed to generate high-quality imagery informed by cultural context, visual references and creative needs of Saudi citizens and creative teams.
Supporting Saudi Arabia's start-up ecosystem and skilling next generation to enable small businesses locally to make most of AI's creative potential, Adobe will provide eligible start-ups and early-stage entrepreneurs participating in MCIT's Center of Digital Entrepreneurship and The Garage with one year of free access to select Adobe creative tools, expertise and training beginning from early 2027. This will help them to deliver on their potential while supporting wider startup ecosystem.
Adobe and MCIT Future Skills are also working towards creatively upskilling nation by providing free access to practical learning courses through Adobe Digital Academy. Adobe Digital Academy is committed to helping people everywhere build creative, marketing and AI skills that enable them to take part in creative economy. Building on that commitment, Adobe recently launched AI Essentials for Marketers, joint global learning initiative with LinkedIn.
"Guided by leadership and empowerment of His Royal Highness Crown Prince Mohammed bin Salman, and his unwavering commitment to youth and developing their capabilities, Kingdom is ensuring that Intelligence Age becomes age of opportunity for everyone. By expanding access to world-leading AI-powered creative tools, developing culturally relevant technologies, and equipping people and entrepreneurs with skills to create and compete, we are turning AI investment into opportunity at scale," said H.E. Eng. Abdullah Amer Alswaha, Minister of Communications and Information Technology.
"Partnership with MCIT and HUMAIN reflects commitment to helping millions of Saudi individuals, businesses and students transform ideas into opportunity with powerful and culturally relevant tools. Combination of Adobe creative tools and Firefly Foundry image and video models tuned to Saudi culture with MCIT local expertise and HUMAIN cultural intelligence will help accelerate growth of Saudi Arabia vibrant creative economy, empowering everyone to create," said Shantanu Narayen, Chair and CEO, Adobe.
About Adobe
Adobe’s mission is to empower everyone to create by building innovative platforms and tools that unleash creativity, productivity and personalized customer experiences.
About HUMAN
HUMAIN, a PIF company, is a global artificial intelligence company delivering full-stack AI capabilities across four core areas: next-generation data centers, hyper-performance infrastructure and cloud platforms, advanced AI models, including the world’s most advanced Arabic LLMs built in the Arab world, and transformative AI solutions that combine deep sector insight with real-world execution.
HUMAIN’s end-to-end model serves both public and private sector organizations, unlocking exponential value across all industries, driving transformation and strengthening capabilities through human-AI synergies. With a growing portfolio of sector-specific AI products and a core mission to drive IP leadership and talent supremacy worldwide, HUMAIN is engineered for global competitiveness and national distinction.
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