Webflow, the agentic marketing platform, has announced an expanded partnership with Google, making Webflow a connected app within the Google Gemini app. As AI becomes a more integrated part of how teams build and manage digital experiences, Webflow and Google are expanding the ways agents can connect to Webflow and support day-to-day web work.
Webflow is now a connected app within the Google Gemini app, available through Google Gemini's connector marketplace for approved partners.
The connector runs through Webflow's MCP server, giving Gemini the same core Webflow capabilities already available through Claude, ChatGPT, Codex, and Slack.
Teams can use Gemini to build pages, manage content, understand performance, and decide what to improve next.
Capabilities span Webflow Analyze, Webflow Optimize, AEO Analytics, CMS content management, Webflow Cloud app deployment, and site audits.
Webflow maintains enterprise governance standards, including existing roles and permissions and AI attribution within activity logs.
The connected app is free to install and does not currently consume Webflow AI credits, with access depending on existing Webflow plan and permissions.
"Teams move faster when people can contribute from the tools they already use," said Ben Haefele, Chief Product Officer at Webflow. "Connecting Gemini to Webflow means more team members can use agents to create pages, manage content, and understand what's resonating with their audience. By pairing the intelligence of Gemini and the power of Webflow, marketing teams can drive better outcomes while maintaining their organization's brand standards, permissions, and controls stay in place."
The connected app for Google Gemini supports work across the digital experience lifecycle.
Understand performance. Ask Gemini about traffic, top pages, engagement, goals, and changes over time with Webflow Analyze.
Know which variation wins. Ask which Webflow Optimize variation is performing best and whether a test has reached statistical significance.
See how AI systems describe your brand. AEO Analytics shows how AI systems discover, crawl, describe, and cite your brand.
Build on-brand pages with interactions. Create responsive pages and components from your existing styles and brand systems, then add scroll, hover, load, and click interactions.
Manage CMS content. Create, update, and organize collections. Sort, filter, and page through content, including custom and reference fields, in a single request.
Deploy and debug Webflow Cloud apps. Deploy an app, check its status, and troubleshoot a broken deployment without leaving Gemini.
Audit your site. Review SEO, accessibility, broken links, performance, and content quality.
About Webflow
Webflow is the agentic marketing platform for modern marketing teams, helping organizations build and scale high-performing web experiences that drive predictable growth and strengthen brand trust. With a visual, composable CMS at its core, Webflow enables teams to design, ship, and optimize brand-forward web experiences with speed and control, without the complexity and fragility of stitched-together tools or the vendor lock-in of legacy digital experience platforms. Agent-ready workflows are embedded across the platform, allowing teams to safely apply AI to creation, automation, and optimization with the guardrails, auditability, and governance required at enterprise scale. Today, more than 300,000 companies and over 2,000 Certified Webflow Partners trust Webflow to power enterprise-grade web experiences around the world.
