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  • SugarAI Named to Constellation ShortLists for SMB SFA, Midmarket CRM, Sales
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SugarAI Named to Constellation ShortLists for SMB SFA, Midmarket CRM, Sales


SugarAI Named to Constellation ShortLists for SMB SFA, Midmarket CRM, Sales
  • by: Business Wire
  • |
  • August 27, 2026

SugarAI, provider of the award-winning intelligence-driven sales automation platform, today announced it has been named to the Q3 2026 Constellation ShortList for Sales Force Automation (SMB Solutions), and the Q3 2026 Constellation ShortList for Midmarket CRM Suites. In addition, Sugar was named to the Q3 2026 Constellation ShortList for Sales Engagement Platforms. The inclusion positions Sugar as leading solution across three core sales technology categories being reshaped by AI, connected workflows, and precision engagement.

Quick Intel

  • SugarAI named to three Q3 2026 Constellation ShortLists: SMB Sales Force Automation, Midmarket CRM Suites, Sales Engagement Platforms.
  • Selection based on client inquiries, partner conversations, customer references, vendor selection projects, market share, internal research.
  • Reports authored by Martin Schneider, VP and Principal Analyst at Constellation Research, reflect shift to AI-powered intelligent platforms.
  • Recognition positions Sugar as leading solution in sales tech categories reshaped by AI, connected workflows, precision engagement.
  • Highlights evolution from passive CRM record-keeping to proactive platform guiding sellers to growth opportunities.
  • Used by thousands of companies in 120+ countries for complex, relationship-driven sales environments.

Leading Solution Across Three Core Sales Technology Categories

The Constellation ShortList is analyst-curated portfolio of leading technology solutions designed to help enterprise buyers quickly identify best-fit vendors for digital transformation initiatives. Selections are based on client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research.

Authored by Martin Schneider, Vice President and Principal Analyst at Constellation Research, three reports reflect broader shift in modern sales technology stack to AI-powered intelligent platforms that guide and inform sales motions.

"Across CRM, sales force automation, and sales engagement, agentic AI, connected data and more flexible architectures are converging to give revenue teams greater precision in how they prioritize opportunities and engage customers," said Schneider.

"SugarAI's leadership position in these three pivotal Constellation ShortLists underscores the value of our intelligence-driven approach," said David Roberts, CEO at SugarAI. "We are entering a new era where AI is helping CRM evolve from a passive record-keeping system into a platform that proactively guides sales teams. We're helping organizations connect customer intelligence across the business, automate complex work, and guide sellers toward the opportunities and actions most likely to drive growth."

"Organizations are looking to keep pace with rapidly evolving expectations for AI, automation and connected customer experiences," said R "Ray" Wang, CEO and Founder at Constellation Research. "The Constellation ShortLists help technology leaders identify solutions that meet today's requirements while providing the agility needed to support continued innovation and business-model transformation."

 

About SugarAI

SugarAI provides software that helps revenue teams manage and grow their customer accounts with greater visibility and control. Its Precision Selling platform delivers account-level insights that highlight risk, uncover expansion opportunities, and guide sellers toward clear next steps. Used by thousands of companies in more than 120 countries, SugarAI supports organizations operating in complex, relationship-driven sales environments. Headquartered in Denver, SugarAI is backed by Accel-KKR.

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