Seamless today announced a new integration with Claude through its Model Context Protocol (MCP) server, making it dramatically easier for sales professionals to bring Seamless' B2B data and prospecting capabilities into their AI workflows. The integration allows Claude users to find and add Seamless in just a few clicks, with no custom connector setup or URLs required.
The launch simplifies how revenue teams connect sales intelligence with generative AI, bringing prospecting capabilities directly into AI-driven workflows for account research, territory planning, and outreach personalization.
For Claude users, getting started is now as simple as searching for Seamless and adding the integration. There's no need to configure a custom connector, paste in a server URL, or work through a complicated technical setup. The Seamless MCP integration bridges the gap between AI assistants and business context, ensuring that generative AI has direct access to the B2B sales intelligence it needs.
Generative AI has changed how sales professionals research accounts, plan territories, personalize outreach, and prepare for conversations. But an AI assistant is only as useful as the business context and data it can access, and that's the Seamless sweet spot.
The integration is part of a broader expansion of Claude across the Seamless platform. Users can now also select Claude Opus or Claude Sonnet when configuring AI Fields, alongside available GPT models. Rather than forcing every AI-powered workflow through the same model, users can choose the model that best fits their specific use case directly from the AI Fields dropdown.
That flexibility gives revenue teams more control over how AI is applied to prospect research, enrichment, analysis, and other repeatable GTM workflows.
Instead of moving between Claude, prospecting platforms, spreadsheets, and sales tools to assemble the information needed for a task, users can connect Claude with Seamless and bring prospecting capabilities directly into an AI-driven workflow. For example, an account executive can ask Claude to find VP and Director-level sales leaders at software companies with 200–1,000 employees in Texas, and then identify the strongest prospects for an outbound campaign.
The new capability streamlines sales prospecting by allowing one request to become the starting point for an entire prospecting workflow, from contact search to company summarization and campaign prioritization.
"The modern sales stack needs better connections between the tools teams rely on," said Jake Phillips, Chief Product & Technology Officer at Seamless. "With the latest Seamless MCP release, Claude users can now connect Seamless and start putting B2B sales intelligence to work."
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