Angelfish Marketing, a specialist B2B digital marketing agency, has announced the expansion of its Answer Engine Optimisation (AEO) services. The update is specifically designed to assist tech, SaaS, and B2B brands in navigating the transition from traditional search engines to AI-led discovery. As buyer behavior evolves, prospects are increasingly utilizing tools such as ChatGPT, Gemini, Perplexity, and Google AI Overviews to compare vendors and research solutions. Angelfish Marketing’s service expansion addresses this shift by ensuring B2B brands are cited as trusted sources within high-intent, AI-generated answers.
Angelfish Marketing expands AEO services for ChatGPT, Gemini, and Google AI Overviews.
The service targets tech and SaaS brands facing new AI-led discovery challenges.
Key features include AEO audits, AI-optimized content, and authority building.
A recent case study showed a 250% increase in inbound leads via AEO strategy.
The agency utilizes a four-stage framework: audit, strategy, execution, and measurement.
Angelfish is a HubSpot Diamond Partner and a UK Search Awards finalist.
The expansion of AEO and AI Search services comes at a time when traditional page-one rankings are no longer the sole metric for B2B visibility. AI platforms interpret, summarize, and recommend information based on complex entity clarity and topical authority. Angelfish Marketing’s approach focuses on making content easier for AI systems to interpret, aligning digital assets with the specific questions buyers ask during the vendor selection process. By moving beyond disconnected content production, the agency helps brands establish the technical foundations and content performance necessary to appear in conversational interfaces.
Unlike generic SEO activities, these updated services prioritize measurable pipeline and commercial impact. The agency’s framework includes transparent reporting to track citations and brand visibility across hundreds of tracked AI and LLM commercial prompts. In a financial services implementation, this integrated strategy resulted in an 84% uplift in AI visibility and a significant increase in lead generation. By strengthening the credibility signals that answer engines rely on, B2B companies can turn AI discovery into a predictable driver of revenue and brand recall.
The expanded AEO service is integrated into Angelfish Marketing’s broader digital offering, which includes hybrid AI content, LinkedIn Ads, and HubSpot implementation. As a HubSpot Diamond Certified Partner, the agency combines technical expertise with commercial reporting to support growth-focused brands. This holistic model ensures that B2B teams have a clear roadmap for visibility across both traditional search and emerging AI search platforms, helping them stay ahead as AI reshapes the early stages of the purchasing journey.
“AI search is changing how buyers find, compare and shortlist suppliers,” said Dom Moriarty, Head of Growth at Angelfish Marketing. “If your brand is not being cited in those answers, you risk losing visibility before a buyer ever reaches your website. Our AEO services are built to help B2B companies stop guessing, start tracking, and turn AI visibility into measurable pipeline.”
Angelfish Marketing is a specialist B2B digital marketing agency helping tech, SaaS and growth-focused brands generate measurable pipeline through SEO, AEO, AI Search, content marketing, paid media and HubSpot solutions. The agency combines data-led strategy, technical expertise and commercial reporting to help B2B companies improve visibility, generate better-qualified leads and scale sustainable growth.
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