AgentPass, Inc., the agentic commerce infrastructure company, today announced its rebrand to Paz.ai. The new identity reflects the company's focus on building the essential layer that connects retail product catalogs to the rapidly growing ecosystem of AI shopping agents.
Quick Intel
Bridging Retail and Conversational AI As consumers increasingly turn to conversational AI tools for product discovery and purchasing, most retailers remain invisible in these channels due to a lack of compatible infrastructure. Paz.ai addresses this gap by transforming standard product feeds into formats that AI agents can understand, reason over, and act upon. This enables products to appear naturally in agent responses, receive optimized recommendations based on structured data, and support frictionless in-chat transactions—keeping the entire shopping journey within the conversation.
Driving the Agentic Commerce Shift The rebrand coincides with rapid growth in agentic commerce, where AI agents handle shopping queries at scale. With millions of daily interactions on platforms like ChatGPT, and early traction from major retailers reporting referral traffic, the category is moving from experimental to essential. Paz.ai positions itself as the infrastructure provider that allows retailers of all sizes to capitalize on this trend efficiently and cost-effectively.
"We started Paz.ai in 2025 to solve a problem that didn't exist two years ago - retailers are invisible to AI shopping agents," said Dor Shany, CEO of Paz.ai.
Seamless Transition for Customers and Partners The rebranding maintains continuity for all current users, integrations, and partnerships. Retailers can continue leveraging Paz.ai's capabilities to connect their catalogs to leading AI shopping channels—including ChatGPT, Google AI Mode, Perplexity, and Claude—ensuring product discoverability, smarter recommendations, and streamlined checkout experiences.
Paz.ai's emergence as the dedicated agentic commerce platform underscores the accelerating convergence of e-commerce and conversational AI. By providing a lightweight, protocol-agnostic infrastructure layer, the company empowers retailers to stay competitive as shopping increasingly occurs through natural language interfaces.
About Paz.ai
Paz.ai is the agentic commerce platform that makes retail product catalogs visible, optimized, and shoppable across AI agents. Founded in 2025 and headquartered in San Francisco, Paz.ai connects e-commerce stores to AI shopping channels including ChatGPT, Google AI Mode, Perplexity, and Claude - enabling product discovery, recommendation, and checkout inside conversational AI.
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