Gradial, a leading agentic AI company, and Stagwell, the challenger network built to transform marketing, have formed a strategic partnership designed to accelerate marketing operations for enterprises worldwide. The collaboration integrates Stagwell’s global creative, design, and AI expertise with Gradial’s agentic execution engine to eliminate bottlenecks, automate workflows, and deliver personalized, consistent experiences across channels at unprecedented speed.
The partnership addresses a critical pain point in modern marketing: fragmented content supply chains overwhelmed by manual processes and disconnected systems. By deploying Gradial’s AI agents directly into existing tools and workflows, brands can automate everything from page and email creation to asset tagging, QA, experimentation, and large-scale campaign deployment while preserving human-led creativity.
"We're excited to partner with Stagwell to bring the power of Gradial's agentic marketing platform to one of the world's most forward-thinking agency networks. Together, we're combining Stagwell's scale, design expertise, and strategic leadership with Gradial's cutting-edge agents to help brands move faster, personalize more effectively, and unlock new levels of creative and operational performance. This partnership represents a major step forward in redefining how modern enterprise marketing teams work," said Doug Tallmadge, Co-Founder and CEO at Gradial.
"Many marketers' content supply chain systems are broken with too many steps, too many systems and not enough execution," said Chairman and CEO of Stagwell Mark Penn. "This partnership is about making marketing easier, faster, and smarter, so marketers can spend less time on tech headaches and more time creating great campaigns."
As part of the alliance, Gradial and Stagwell are launching a coordinated go-to-market strategy and targeted client pilots. These initiatives will deliver proven, scalable deployment models that marketing organizations can adopt across departments to achieve real-time campaign velocity and consistent brand execution.
The collaboration positions both companies to lead the shift toward autonomous, integrated marketing systems that combine human creativity with AI-driven speed and precision.
About Gradial
Gradial is the leading Agentic Marketing Platform, built to give brands the operational speed and scale they need to launch and optimize campaigns in real time. Gradial's AI agents integrate directly into existing tools and workflows to automate marketing operations, from page and email creation and asset tagging to experimentation, QA, and large-scale campaign execution. With Gradial, marketing teams ship faster, personalize at scale, and deliver consistent brand experiences across every channel. Learn more at www.gradial.com
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.