Front Row Group has acquired Socium Media, a performance marketing and digital growth agency, integrating Socium into its operations to enhance its Connected Commerce platform. The move strengthens Front Row's ability to provide unified, end-to-end growth solutions for beauty, health & wellness, and CPG brands by combining marketplace expertise with advanced performance marketing across paid media, social, SEO, and more.
Quick Intel
The acquisition addresses growing demands for brands to align creative brand narratives with quantifiable performance results in fragmented, multi-channel commerce environments. Front Row's established leadership in Amazon marketplace management, retail media, brand strategy, and creative development now pairs with Socium's strengths in performance marketing, influencer, social, and retention tactics.
This creates a more cohesive model that eliminates silos between strategy, creativity, and execution, enabling brands to scale efficiently from discovery through conversion. The integration leverages off-platform channels to fuel on-platform demand, particularly on Amazon, where integrated approaches have already shown consistent category outperformance for Front Row's partners.
"Connected commerce is about ensuring strategy, creativity, and performance are not operating in silos," said Martin. "By bringing Socium into Front Row, we're strengthening our ability to help brands grow with a unified approach — one that connects compelling creative and brand storytelling with the data, technology, and performance rigor required to scale in today's commerce landscape, on Amazon and beyond."
"Joining Front Row is an exciting next chapter for Socium," said Owen Loft, Co-Founder of Socium. "We've always believed that the strongest results come from aligning performance marketing with brand strategy and creative execution. Front Row shares that belief, and together we're able to offer clients a more powerful, connected approach to growth."
The combined entity positions Front Row as a comprehensive accelerator for modern brands, offering end-to-end support spanning strategic brand-building, marketplace acceleration, international expansion, content creation, logistics, and innovative design. With Socium's addition, clients gain enhanced capabilities in paid media channels and digital growth tactics that complement Front Row's proprietary Catapult technology and deep category expertise in beauty, wellness, and CPG.
PALAZZO served as the exclusive financial advisor to Socium in the transaction.
About Front Row
Front Row is a leading accelerator and marketing agency helping brands maximize their Amazon marketplace and broader ecommerce growth. The company is headquartered in New York City with offices in San Diego, Hamburg, and Bratislava. Leveraging our proprietary technology Catapult, deep human expertise and robust capabilities, we design, market, distribute, and scale brands on a global scale to ensure outperformance in the market. Our expertise spans from strategic brand-building to Amazon marketplace acceleration, international market expansion, compelling content creation, logistics, and innovative design and branding. Trusted by industry leaders like OUAI, Essity, Wella, and Tatcha, we empower brands to achieve their full potential in the world of e-commerce.
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