AdLift, a global digital marketing agency, today announced the launch of an advanced Sentiment Analysis feature within its proprietary AI visibility platform, Tesseract.
Quick Intel
The launch comes at a critical time as AI-driven search continues to reshape how brands are discovered and evaluated. Industry research indicates that more than 60% of search experiences now end without users clicking through to a website, with audiences relying heavily on AI-generated summaries and answers. These AI responses frequently shape brand perception long before any direct interaction with the brand’s own site.
Traditional sentiment analysis tools often fall short in this new landscape because they evaluate entire articles or content pieces rather than isolating how a specific brand is positioned. This approach leads to distorted perception metrics that fail to reflect true brand sentiment.
Tesseract’s new Sentiment Analysis framework introduces a structured, brand-specific methodology tailored for AI-influenced discovery environments. The solution focuses exclusively on mentions of the brand to provide accurate and actionable insights.
What Makes It Different
Unlike conventional monitoring tools, Tesseract’s Sentiment Analysis offers several key advantages. It excludes any content where the brand is not mentioned, eliminating scoring distortion from irrelevant material. The tool evaluates sentiment strictly based on how the brand itself is discussed and calculates scores only against total brand mentions rather than overall content volume. This methodology delivers clarity, consistency, and reporting that leadership teams can confidently rely upon.
Sentiment Classification Framework
The platform assigns Positive Sentiment when the brand appears in contexts reflecting trust, leadership, innovation, growth, or customer value. Negative Sentiment is applied only when the brand faces direct criticism, complaints, or reputational risk. By maintaining this focused approach, Tesseract enables brands to gain a clearer picture of their standing in AI-powered search results.
This brand-centric analysis supports multiple strategic objectives, including reputation management, competitive benchmarking, AI visibility audits, campaign impact evaluation, and media risk assessment.
"With AI Overviews and large language models influencing brand discovery, perception can no longer be measured loosely," said Prashant Puri, Co-Founder and CEO at AdLift. "We built this framework to remove noise and give brands precise, defensible intelligence they can confidently present in the boardroom."
Arron Goodin, Managing Director, AdLift Inc., said, "Our AI-powered Sentiment Analysis feature marks a step forward in helping brands move beyond data to real understanding—enabling faster, sharper, and more human-centric marketing decisions."
Tesseract tracks brand visibility across Google AI Overviews, ChatGPT, Gemini, Deepseek, Perplexity, and other generative platforms. The addition of advanced Sentiment Analysis further strengthens its position as a specialized AI visibility and brand intelligence platform built for the evolving search ecosystem.
About Tesseract
Tesseract, developed by AdLift, is an AI-powered visibility platform designed to help brands track, measure, and optimize their presence across AI Overviews, LLMs, and emerging answer engines.
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