Socialhub.AI today announced the launch of its next-generation Customer Intelligence Platform (CIP) and a deepened strategic partnership with Microsoft, formalized through a multi-year Microsoft Azure Consumption Commitment (MACC). The announcement took place during NRF 2026, highlighted by a joint showcase event at Microsoft's New York office.
Retailers face ongoing challenges with disconnected customer data and tools that hinder timely, personalized engagement. Socialhub.AI's CIP addresses this by creating a continuous intelligence model that connects data ingestion, AI-powered analysis, decisioning, and activation in real time across the full customer lifecycle.
The platform ingests and unifies diverse customer signals into a semantic layer, enabling advanced AI processing. Its multi-agent architecture operates like an "AI team-in-a-box," with specialized agents dedicated to strategy, analytics, campaign design, and loyalty optimization. This approach allows human teams to maintain strategic control while AI executes at machine speed and scale, significantly shortening insight-to-action cycles.
The strengthened collaboration with Microsoft centers on Azure as the foundational cloud infrastructure. Socialhub.AI leverages a wide array of Azure services—including Azure OpenAI Service, Azure Machine Learning, and AI capabilities for vision, speech, and document intelligence—to deliver robust, scalable performance.
Azure's security, compliance, and governance features ensure the platform meets stringent requirements such as GDPR and PCI-DSS while supporting data residency and global operations. The CIP is available through the Microsoft commercial marketplace, enabling enterprises to adopt it while optimizing their existing Azure commitments under the MACC agreement.
"The market is shifting from adding more tools to building a true Customer Intelligence Platform," said Bill Huang, Founder and CEO of Socialhub.AI. "By deepening our partnership with Microsoft on Azure, we provide retailers with an AI-native platform that unifies data, intelligence and execution—built on a cloud foundation they already trust."
This launch positions Socialhub.AI to help retailers move beyond siloed systems toward a more intelligent, responsive, and personalized customer engagement model powered by trusted cloud infrastructure.
About Socialhub.AI
[No "About" section was provided in the original announcement. If available from official sources, it would typically describe Socialhub.AI as an AI-native customer intelligence company focused on unifying data, decisioning, and activation for enterprises, particularly in retail.]
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