Moore, a leading constituent experience management (CXM) company, has appointed Dan Thain as chief integrated creative officer. In this role, Thain will lead the strategic direction of Moore's integrated creative function, oversee the digital creative team, and focus on delivering innovative, high-impact work across channels to drive client growth and measurable results.
Quick Intel
Dan Thain brings extensive experience in creative leadership and data-driven storytelling from his time at Blue State, where he shaped campaign strategies and creative vision for major nonprofit and purpose-driven organizations. His background positions him to integrate creativity with Moore's advanced digital capabilities, audience insights, and AI-enabled personalization.
At Moore, Thain will prioritize innovative approaches that deploy across multiple audiences and channels, ensuring creative work drives tangible impact such as increased fundraising, stronger advocacy, higher member engagement, and brand building for clients.
"I'm excited to join Moore at a time when the company is attracting the best talent in the industry and working with many of the world's most respected purpose-driven brands," said Thain. "Moore's commitment to combining creativity, data, and technology to drive real impact is what drew me here, and I'm looking forward to helping our clients grow and advance their missions."
"Dan is an exceptional addition to our leadership team," said Janet Tonner, president of Moore Media & Digital. "His innovative approach to creative, combined with our advanced digital strategy, audience insights, and AI-enabled personalization, will further elevate Moore's creative capabilities and help our clients build brands, drive fundraising, mobilize advocacy, increase member engagement, and more."
"Dan's experience leading large-scale creative strategy and his expertise in data-driven storytelling bring a powerful new dimension to our organization," said Gretchen Littlefield, chief executive officer of Moore. "His vision and industry perspective will help shape the next chapter of creative innovation at Moore and strengthen how we serve our clients."
Thain's arrival supports Moore's ongoing investment in next-generation AI and machine learning, reinforcing its position as a leader in delivering integrated supporter experiences that foster deeper constituent relationships and sustainable growth.
About Moore
Moore is a data-driven CXM company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. Moore is the largest marketing, data, and fundraising company in the country serving the purpose-driven industry with clients across education, association, political, and commercial sectors. Moore combines its strength in technology and unmatched industry expertise to provide a full platform of communications, data, digital, media, production and response management solutions. Its omnichannel solutions are powered by ongoing investment in next-generation AI and machine learning that deepen constituent relationships and create transformational growth.
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