Category Communications has announced the promotion of Rachael D’Amore to Vice President and Partner, reinforcing the agency's leadership structure as it continues to scale. This appointment supports the firm's mission to be the leading Canadian PR agency for changemakers in technology, real estate, and financial services, following a period of significant client and team growth since its launch in 2024.
Quick Intel
Category Communications promotes Rachael D’Amore to Vice President and Partner.
The move strengthens leadership for the agency's growth in tech, real estate, and fintech PR.
D’Amore will focus on senior client strategy, team mentorship, and business development.
The agency has grown to a team of 11 since its 2024 launch.
Recent client wins include Clutch, Xanadu, Merchant Growth, Singlekey, and Nextdoor.
The promotion formalizes D’Amore's role alongside co-founders Chantel Cassar and Lauren Arnold.
The promotion of Rachael D’Amore to Vice President and Partner comes at a pivotal time for Category Communications, as the agency solidifies its operations following a successful launch year. This appointment formalizes her integral role within the leadership team, joining co-founders Chantel Cassar and Lauren Arnold in the partnership group. It is a strategic move to provide senior-level continuity and strategic direction as the agency manages an expanding client portfolio and a growing team of communications professionals.
In her elevated role, D’Amore will continue to oversee senior-level strategy for the agency's roster of clients, which includes notable names like Clutch, Xanadu, and Nextdoor. Her responsibilities will extend to driving team growth through mentorship and leading business development initiatives. Her background, which includes a decade in traditional journalism before moving to agency-side communications, brings a valuable editorial perspective to crafting narratives for innovative Canadian companies in the agency's core sectors.
The promotion is a direct reflection of the agency's rapid growth trajectory. Since its inception in 2024, Category Communications has expanded to a team of 11, adding seasoned professionals like former journalist Jessica Galang. The agency's focus on technology, real estate, and financial services has resonated in the market, leading to significant client acquisitions. Elevating D’Amore to the partnership level ensures the agency has the experienced leadership in place to scale operations effectively while maintaining its service quality and strategic focus.
The leadership transition underscores Category Communications' commitment to building an agency model centered on impact, influence, and trust. By promoting from within and recognizing the contributions that have fueled early growth, the co-founders are reinforcing a culture of opportunity and shared success. This internal development path is key to attracting and retaining talent as the agency continues to compete for top-tier clients and complex communications mandates.
The promotion of Rachael D’Amore marks a maturation point for Category Communications, transitioning from a promising startup to an established agency with a deepening leadership bench. This step positions the firm to capitalize on its early momentum, leveraging experienced partnership-level guidance to navigate its next phase of growth and solidify its reputation as a go-to partner for sector-changing brands.
ABOUT CATEGORY COMMUNICATIONS:
Category Communications is a forward-thinking public relations agency founded by Chantel Cassar and Lauren Arnold. The firm partners with industry changemakers and founders to deliver strategic communications that drive real business impact. With expertise spanning media relations, thought leadership, social media, influencer marketing, event planning, and crisis communications, Category goes beyond traditional PR, fostering curiosity, clarity, connection, and care in every engagement.
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