MoEngage, an insights-led customer engagement platform, has announced a $100 million funding round from existing investor Goldman Sachs Alternatives and new investor A91 Partners. This investment, which brings MoEngage's total funding to over $250 million, comes as the company experiences rapid global expansion, with North America now contributing the largest share of its revenue. The capital will be used to accelerate innovation in its AI suite, Merlin AI, and expand its go-to-market teams in North America and EMEA.
MoEngage raised $100 million from Goldman Sachs Alternatives and A91 Partners.
Total funding now exceeds $250 million as the company expands globally.
North America is now the largest revenue-contributing region for MoEngage.
The funds will accelerate innovation in its AI suite, Merlin AI.
Merlin AI helps brands launch campaigns faster and scale conversions with AI decisioning.
Over 300 enterprises have migrated to MoEngage, achieving value within weeks.
The new funding will accelerate innovation across the MoEngage platform, with a specific focus on expanding its Merlin AI suite. Merlin AI consists of a team of AI agents, including newer Offer and Campaign Decisioning Agents, that help marketing and product teams at consumer brands launch campaigns faster and scale conversions. The capital will also support the expansion of go-to-market and customer success teams in North America and EMEA to sustain the company's growth momentum, driven by enterprise migrations from legacy marketing clouds.
MoEngage's global growth validates a market shift where consumer brands are moving beyond legacy marketing solutions. Over 300 enterprises worldwide have chosen MoEngage for its ease of use and AI-led agility, achieving a rapid time-to-value within weeks of migration. This has accelerated the company's growth in key Western markets. The platform is trusted by more than 1,350 global consumer brands, including SoundCloud and Domino's, to power digital experiences for over two billion people every month, leveraging AI-driven insights to strengthen customer retention and engagement.
Bengaluru and San Francisco Headquartered, MoEngage is an insights-led customer engagement platform, trusted by over 1,350 global consumer brands including SoundCloud, McAfee, Flipkart, Kayak, Domino's, Deutsche Telekom, Travelodge, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Its Merlin AI suite, a team of AI agents, enables marketers to launch campaigns faster and scale conversions with AI Decisioning. Consumer brands across 75 countries use MoEngage to power digital experiences for over 2 billion people every month.
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