European customer engagement leader Brevo has officially reached unicorn status following a major €500 million financing round. The investment, led by new shareholders General Atlantic and Oakley Capital, will fuel large-scale AI development, accelerate growth in the United States, and power an intensified merger and acquisition strategy. This milestone solidifies Brevo's ambition to build a global European CRM leader as it prepares to surpass €200 million in annual recurring revenue in 2025.
Quick Intel
Brevo achieves unicorn status with a €500 million financing round from General Atlantic and Oakley Capital.
Management and employees are now the company's largest shareholder group.
Funding will drive major AI investment via the Brevo AI Lab, US market expansion, and strategic acquisitions.
The company is on track to surpass €200 million in Annual Recurring Revenue (ARR) in 2025.
Brevo serves over 600,000 clients across 180 countries, with France, Germany, and the US driving 65% of revenue.
The long-term goal is to reach one billion euros in annual revenue by 2030.
This funding validates Brevo's successful strategic evolution. Formerly known as Sendinblue, the company repositioned in 2023 to reflect its expansion far beyond its email marketing roots. Today, Brevo offers a comprehensive Customer Platform integrating marketing automation, CRM, customer data, and communications across channels like SMS, WhatsApp, and social media. This all-in-one approach serves over 600,000 businesses seeking to build stronger customer relationships.
A core focus of the new capital is deepening Brevo's investment in artificial intelligence. Historically dedicating over half its workforce to product development, the company will amplify these efforts. The recently launched Brevo AI Lab, backed by a €50 million commitment, has already produced AI agents for marketing, sales, and conversations. Brevo will continue integrating advanced AI at the core of its platform to maintain a competitive edge and enhance customer experience, while also accelerating investment in high-growth products like its Sales CRM.
The funding explicitly targets geographic and strategic expansion. The United States represents a prime growth vector, already accounting for 24% of all new revenue. Brevo plans to invest over €100 million in the region through 2030 to capture this long-term potential. Furthermore, the company is experiencing rapid growth in the mid-market segment, where revenue is increasing twice as fast as the rest of the business. The fresh capital will also enable an accelerated external growth strategy, targeting acquisitions that add differentiating technologies or expand market share in key geographies.
Reaching unicorn status with management as the largest shareholder marks a pivotal new chapter for Brevo. With robust backing from leading global investors, the company is strategically positioned to execute its ambitious roadmap, challenge established players, and pursue its goal of becoming a billion-euro revenue European champion in the customer engagement software category.
About Brevo
Brevo offers the most intuitive Customer Platform for the sustainable growth of all businesses and organizations (including nonprofits). With Brevo, companies benefit from a unified view of the customer journey through an all-in-one marketing and sales platform featuring email, SMS, WhatsApp, chat campaigns, and much more. Today, more than 600,000 companies including eBay, H&M, Louis Vuitton, Carrefour, and Michelin trust Brevo's reliability to deepen their customer relationships. A B Corp–certified and Next40 company, Brevo employs over 1000 people worldwide. Its headquarters are located in Paris, France. For more information:
About General Atlantic
General Atlantic is a leading global investor with more than four and a half decades of experience providing capital and strategic support for over 830 companies throughout its history. Established in 1980, General Atlantic continues to be a dedicated partner to visionary founders and investors seeking to build dynamic businesses and create long-term value. Guided by the conviction that entrepreneurs can be incredible agents of transformational change, the firm combines a collaborative global approach, sector-specific expertise, a long-term investment horizon, and a deep understanding of growth drivers to partner with and scale innovative businesses around the world. The firm leverages its patient capital, operational expertise, and global platform to support a diversified investment platform spanning Growth Equity, Credit, Climate, and Sustainable Infrastructure strategies. General Atlantic manages approximately $118 billion in assets under management, inclusive of all strategies, as of September 30, 2025, with more than 900 professionals in 20 countries across five regions. For more information on General Atlantic, please visit: www.generalatlantic.com
About Oakley Capital
Oakley Capital was founded 20 years ago to be the partner of choice for exceptional founders and entrepreneurs. We back private, pan-European businesses with an enterprise value from €100m to €1bln+, acquiring control or co-control stakes and supporting complex deals such as carve-outs. We have a diverse team of over 200 professionals working across five locations, including London, Munich, Milan, Madrid, and Luxembourg, offering us genuine European reach and local cultural expertise. Our unique origination capabilities help us unearth attractive opportunities across our four core sectors: Technology, Business Services, Digital Consumer and Education. We focus on building long-lasting, repeat partnerships with exceptional founders, many of whom go on to invest in our funds.
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