Audiencerate, a global technology company focused on data activation solutions within the AdTech and MarTech ecosystem, has officially been certified by Google as a Customer Match Upload Partner. This recognition is granted to a highly restricted group of global operators authorized to manage and onboard first-party data into Google Ads and DV360. With this accreditation, Audiencerate continues to strengthen its role as a global data provider at a time when the industry is rapidly shifting toward first-party data strategies.
• Audiencerate receives certification as a Google Customer Match Upload Partner.
• Joins a limited group of global operators authorized for first-party data onboarding.
• Now certified by Google both as a Data Provider and Customer Match Upload Partner.
• New accreditation allows seamless integration of proprietary audience data into Google Ads and DV360.
• Enables secure activation of hashed emails, phone numbers, and digital IDs for tailored campaigns.
• Enhances competitiveness in the global AdTech and MarTech landscape.
Audiencerate has earned Google’s Customer Match Upload Partner certification, adding to its existing status as an official Google Data Provider. This positions the company among the very few global operators holding both accreditations, enhancing its ability to provide robust first-party data solutions across the digital advertising ecosystem.
By securing this new credential, Audiencerate deepens its strategic alignment with Google. The dual certification enables the company to integrate proprietary audience segments and datasets directly into Google Ads and DV360, an advantage that is particularly impactful as businesses advance toward first-party data-driven models.
The combination of these designations creates a unique market position for Audiencerate, reinforcing its role in an environment increasingly dependent on secure and privacy-centric data practices.
With this integration, brands and marketers can utilize their own first-party datasets—including hashed email addresses, phone numbers, and digital identifiers—to build targeted audiences across Search, YouTube, Gmail, Display, and Shopping campaigns. This capability addresses rising demands for unified AdTech and MarTech strategies, supporting enterprises adapting to a privacy-first digital ecosystem.
Nicola Boschetti, CEO of Audiencerate, highlighted the significance of the new milestone, stating:
“Google’s approval marks a strategic milestone in our growth trajectory towards an innovative MadTech platform. Our technology allows us to offer an integrated infrastructure that adheres to the highest standards, supporting businesses in their transition toward a data economy centered on privacy and the realization of their proprietary data's business value.”
With operations spanning major European and international markets, Audiencerate collaborates with brands, agencies, and technology platforms to manage and activate marketing data. This newly earned Google recognition further elevates its competitive position and bolsters its influence in both AdTech and MarTech spheres.
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