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In a significant move within the enterprise software space, Ascendx has announced the completion of its acquisition of GRAX, a leader in Salesforce data management. The acquisition integrates GRAX with Ascendx's existing portfolio company, CapStorm, to form a powerful, unified platform aimed at giving enterprises real-time control, robust backup, and secure lifecycle management for their critical Salesforce data.
Quick Intel
Ascendx has acquired Salesforce data management leader GRAX.
GRAX will be integrated with Ascendx's existing portfolio company, CapStorm.
The unified entity will serve over 500 enterprise clients across 40 countries.
The focus is on providing real-time Salesforce data backup, recovery, and replication.
The merger targets highly regulated sectors like healthcare and financial services.
The goal is to help companies turn Salesforce data from a compliance burden into a competitive asset.
This strategic merger directly confronts the growing risks and costs associated with poor SaaS data governance, where the average data breach now costs $4.88 million. By combining GRAX's capabilities with CapStorm's technology, the new entity provides a comprehensive solution for organizations to safeguard their Salesforce data. This reduces compliance risks and financial exposure by ensuring robust backup, instant recovery, and secure off-platform data replication.
The union of GRAX and CapStorm creates a formidable player in the market, collectively serving a massive global client base of over 500 enterprises. The combined company has demonstrated explosive growth of more than 500% over the past five years. While headquartered in the U.S., the integrated GRAX brand is strategically expanding its footprint into the UK and European markets, where data sovereignty regulations like GDPR are driving demand for innovative compliance solutions.
The newly combined company will operate under the leadership of Ted Pappas as CEO, with GRAX Founder Joe Gaska assuming the role of Chief Product Officer. This leadership structure is designed to fuse operational execution with product vision. The core thesis of the merger is to provide an end-to-end solution for Salesforce data lifecycle management, empowering customers to achieve complete data independence and leverage their information for analytics and AI, rather than seeing it merely as a compliance burden.
The acquisition of GRAX by Ascendx marks a pivotal consolidation in the Salesforce ecosystem. By uniting two high-growth companies, the new entity is positioned to become a category-defining leader, offering enterprises an unparalleled level of control and security over their data. This move not only mitigates risk but also empowers organizations to transform their Salesforce data into a strategic asset for the future.
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