addShoppers, a leader in performance marketing and retail media, has announced the appointment of Jeff Wender as its new Chief Revenue Officer (CRO). Wender joins the company following his role as CRO at Rakuten Advertising, bringing over two decades of experience in scaling revenue for global businesses in eCommerce, retail media, and digital advertising.
Quick Intel
addShoppers appoints Jeff Wender as its new Chief Revenue Officer.
Wender was previously the CRO at Rakuten Advertising, leading its global business.
He brings over 20 years of leadership experience from companies like Nielsen.
His role is to unify sales, marketing, and partnerships into a single growth engine.
He will lead addShoppers' market repositioning and scaling efforts.
This hire signals the company's commitment to global expansion and industry leadership.
In his new role, Jeff Wender will be responsible for addShoppers' global revenue strategy, overseeing the integration of sales, marketing, partnerships, and customer success into a unified growth engine. His appointment comes at a pivotal time as the company positions itself for an ambitious new chapter of expansion and innovation in the competitive retail media and performance marketing landscape.
Wender's extensive background makes him uniquely suited for this leadership position. His tenure at Rakuten Advertising involved leading a global, performance-marketing business across North America, EMEA, Latin America, and APAC. Prior to that, he held significant leadership roles at Nielsen, including Managing Director of its Local Media practice and SVP of its Digital and Telecom units, giving him a comprehensive understanding of data intelligence and digital advertising.
As CRO, Wender's mandate extends beyond revenue generation to include driving addShoppers' market repositioning and rebranding initiatives. He will also play a key role in unifying the company's product offerings and launching new solutions in retail media and performance marketing. This strategic focus is aimed at solidifying addShoppers' market position and delivering measurable, client-first results through product innovation and accelerated sales growth.
The appointment of Jeff Wender as CRO is a significant step for addShoppers, underscoring its strategic intent to capture a larger share of the retail media market. By bringing on a seasoned executive with a proven track record of scaling global revenue organizations, addShoppers is well-positioned to enter its next phase of growth, leveraging Wender's expertise to build high-performing teams and deepen client relationships.
addShoppers is a leading innovator of performance marketing channels, helping brands unlock new growth through its proprietary shopper network and intelligent marketing platform. Through owned channels and data-driven personalization, addShoppers empowers brands to identify, engage, and convert high-intent audiences across the shopping journey. Its flagship products, SafeOpt and Minty, enable smarter, more profitable connections between brands and consumers, driving measurable results and long-term customer value.
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