Naylor Association Solutions has announced the appointment of KiKi L'Italien as Vice President of Marketing. Reporting directly to Chief Executive Officer Christine Shaw, L'Italien will lead the company's brand strategy and go-to-market initiatives across its integrated portfolio of association management, communications, marketing, media, and technology solutions.
KiKi L'Italien joins Naylor with more than two decades of experience across association media, marketing, technology, and community engagement. She is widely recognized within the association and events sector as the founder of Association Chat, one of the industry's longest-running professional communities and podcasts, and has held senior marketing leadership positions throughout her career.
Her appointment reflects Naylor's continued investment in strengthening its brand presence while expanding awareness of its comprehensive portfolio of association solutions.
As Vice President of Marketing, L'Italien will oversee marketing initiatives across Naylor's business offerings, including member communications, media and marketing services, career solutions, association management services, and the company's Association Management System (AMS) platform.
Her role will focus on creating a unified customer-facing strategy, strengthening brand messaging, and supporting business growth through integrated marketing and go-to-market execution.
L'Italien has received several industry honors recognizing her leadership and contributions to the association and technology sectors.
In 2025, she received the ASAE Academy of Leaders Award, one of the organization's highest individual recognitions for industry partners advancing the association profession. She also earned the AWTC Technology Champion Award in 2024 for leadership in association technology innovation and was inducted into the Association of Women in Events Hall of Fame in 2019.
Christine Shaw, Chief Executive Officer, Naylor Association Solutions
"KiKi is exactly the kind of leader Naylor needs at this moment. She understands the association market from the inside out, she knows how to build audiences and tell a compelling story, and she's as comfortable with data and revenue as she is with brand. We're thrilled to have her on the team as we sharpen our go-to-market strategy and bring the full strength of Naylor's solutions to the associations we serve."
KiKi L'Italien, Vice President, Marketing
"Naylor has built something rare in this industry: a single company that can support associations across nearly every part of their work. I'm excited to help tell that story and to build marketing that delivers real, measurable value for our clients and for the business."
With L'Italien leading its marketing organization, Naylor aims to strengthen its market positioning while delivering a more unified brand experience for associations seeking integrated communications, technology, and management solutions.
Naylor Association Solutions is a strategic growth partner for associations. We help professional and trade organizations modernize member engagement, diversify revenue, and make smarter decisions through integrated communications, marketing, events, career solutions, association management software, full-service association management, and data-driven insights. With deep association expertise and a relentless focus on outcomes, Naylor helps associations stay resilient and positioned for long-term growth. Founded in 1969, Naylor partners with more than 1,600 associations across 80+ industries.
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