YouAppi, a prominent mobile growth and Connected TV (CTV) advertising platform, has announced the appointment of Nisan Schitrit as its new Chief Executive Officer. A ten-year veteran of the company and most recently its Chief Operating Officer, Schitrit is tasked with steering YouAppi’s next phase of AI-led product innovation and global growth. His appointment comes as the industry increasingly demands unified advertising strategies that seamlessly bridge the gap between mobile and CTV environments.
Nisan Schitrit is promoted to CEO of YouAppi after a decade in leadership roles.
He previously served as COO, overseeing all core business functions and global expansion.
The focus under his leadership will be AI-first innovation and cross-screen platform capabilities.
YouAppi is a key part of the Affle Group, a global AI-powered consumer intelligence company.
The platform is recognized in top benchmarks like the AppsFlyer Performance Index and Singular ROI Index.
Schitrit also serves on various advisory boards focused on ad fraud prevention and industry standards.
Schitrit’s elevation to CEO is a strategic move by the Affle Group to reinforce its "10x growth vision." Having led YouAppi’s expansion into various global markets, Schitrit brings deep operational expertise and a clear understanding of the evolving advertising ecosystem. His goal is to leverage YouAppi's proprietary AI technology to help brands create more cohesive user journeys across multiple digital touchpoints.
"Nisan has played a pivotal role in shaping our strategic initiatives, and his appointment as YouAppi's CEO reflects our focus on building strong, future-ready leadership within the Affle group," said Anuj Khanna Sohum, Chairperson, MD & CEO of Affle. "Nisan's operational depth and strategic clarity will be critical in scaling our cross-channel platform capabilities."
As marketers move away from siloed advertising and toward integrated, vertical-focused approaches, YouAppi is positioning itself as the bridge between mobile and television screens. By delivering conversion-linked outcomes in sectors like gaming, e-commerce, and finance, the platform aims to provide advertisers with measurable, data-driven results in a complex media landscape.
"I am excited to lead our teams through this next chapter," said Nisan Schitrit. "As the ecosystem evolves, our focus will be on scaling innovation, advancing our cross-channel capabilities, and helping our customers unlock greater value through more intelligent, data-driven strategies."
About YouAppi
YouAppi is a leading growth platform for mobile and connected TV advertisers, driving premium user conversions. Powered by its proprietary AI technology, it enables scalable, sustainable growth for advertisers across verticals, including gaming, e-commerce, entertainment, lifestyle, and finance. YouAppi is part of the Affle Group, a global technology company driving AI-powered consumer intelligence.
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