Segwise, an AI-first ad creatives platform, has launched AI Creative Analytics, a new tool designed to help marketers decode the performance of their advertising creatives. By using AI to automatically tag creative elements and link them to key metrics like Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA), the platform identifies the specific components that drive success or lead to underperformance.
Quick Intel
Segwise launched AI Creative Analytics for automated tagging of ad creative elements.
The AI agent analyzes hooks, CTAs, backgrounds, and character traits in videos and images.
It maps these elements to performance metrics like ROAS and CPA across 10+ ad networks.
The platform provides a unified dashboard with cross-network and geographic insights.
It includes automated alerts for creative fatigue to help optimize ad spend.
A BETA feature for AI Creative Generation allows for instant creation of data-backed variations.
Automating Creative Intelligence
The platform addresses a major pain point in performance marketing: the manual and time-consuming process of analyzing which creative elements resonate with audiences. Segwise's AI agent automatically tags every identifiable variable within an ad, from hook dialogue and background settings to call-to-action text. Marketers can also apply custom tags, creating a detailed dataset that reveals which combinations drive conversions. This eliminates guesswork and provides a factual basis for creative strategy.
A Unified View Across Ad Networks
Segwise aggregates creative-level performance data from over ten major ad networks, including Meta, Google, and TikTok, into a single dashboard. This unified view allows marketers to uncover insights that are impossible to see when data is siloed within each platform. Teams can identify winning creative patterns that work universally or perform well in specific geographic markets. The system also monitors for early signs of creative fatigue, sending automated alerts to prevent wasted ad spend.
From Analysis to Action with AI
The core value of the platform is turning data into actionable creative strategy. By understanding which variables drive performance, marketers can continuously test, learn, and refine their approach. Brijesh Bharadwaj, Co-founder of Segwise, said: "Our AI creative analytics platform eliminates the manual grunt work of tagging, analyzing, and comparing creatives so that marketing teams can focus on creative strategy." The company is already building on this with a BETA AI Creative Generation feature, which allows marketers to instantly produce and test new creative variations based on proven, high-performing elements.
This end-to-end approach empowers mobile-first brands in gaming, e-commerce, and subscription apps to make data-driven creative decisions at scale, ultimately improving ROAS and driving more efficient growth.
Segwise was founded to help mobile marketers grow their brands in the most efficient way possible with the help of AI. Today, Segwise's AI-agents automate creative tagging and analytics and will soon evolve to generate ad creative variations backed by data insights, giving marketers an end-to-end system for building, analyzing, and optimizing high-performing creatives that maximize ROAS.
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