Rokt mParticle, the leading real-time customer data platform (CDP), continues the rollout of Match Boost, its latest capability designed to enrich first-party audiences directly at the point of activation. This feature improves audience match rates and expands reach across major advertising platforms including Meta, Google, Pinterest, Reddit, and Rokt. Match Boost addresses the persistent "match-rate gap" resulting from missing identifiers, identity fragmentation, and privacy-driven signal loss by automatically appending missing identifiers without requiring manual enrichment, new vendors, or engineering resources.
"Every percentage point of match-rate improvement translates into real gains in reach and efficiency," said Jillian Burnett, SVP GTM for Rokt mParticle. "Match Boost delivers those gains automatically. Brands get better targeting, better performance, and more value from their first-party data, all without additional engineering or vendors."
Match Boost works by enriching audiences with missing identifiers—such as email, phone, or device data—right at the moment of delivery to advertising platforms. This seamless, point-of-activation process ensures more users are recognized downstream, overcoming common challenges like missing identifiers, privacy restrictions, third-party cookie deprecation, platform-specific hashing, and cross-device fragmentation.
The capability supports a wide range of platforms, including Meta, Google Ads, Google Marketing Platform, Reddit, Pinterest, and Rokt, with plans to expand coverage further. Brands benefit from significant improvements in audience match rates—often 30% to over 100%—leading to extended reach, reduced wasted ad spend, and stronger overall performance of first-party data strategies.
Designed with privacy in mind, Match Boost performs enrichment only during activation and does not store enriched identifiers within the Rokt mParticle platform. This maintains compliance while delivering immediate value. Activation is straightforward: users simply toggle Match Boost within their existing audience connections for supported platforms—no complex setup or engineering lift required.
The feature leverages frequently refreshed third-party data to keep customer information current, enabling faster time-to-activation and more reliable results across campaigns.
Rokt mParticle's ongoing investment in capabilities like Match Boost reinforces its leadership in the enterprise CDP space. Following a $300 million investment in the mParticle platform, Rokt mParticle continues to advance real-time relevance and governed data for the next wave of AI-driven applications in ecommerce, advertising, and customer experience.
About Rokt
Rokt recently announced a $300 million investment in the mParticle platform. Rokt mParticle continues to double down on its commitment to deliver real-time relevance, extending beyond today and into the next wave of AI, where autonomous agents will require governed enterprise data and real-time behavioral signals. Rokt mParticle's hybrid model makes this possible across ecommerce, advertising, and customer experience, solidifying its leadership in the enterprise CDP market.
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