Rainstorm Direct, a division of Rain, is pleased to announce the promotion of Kaila Vallee to President. In this role, Kaila will continue to oversee the Rainstorm Direct division, which specializes in performance marketing in Converged TV (connected TV (CTV), linear TV and YouTube) as well as direct response TV (DRTV).
Quick Intel
Kaila Vallee brings extensive experience to her new role, having been with Rainstorm Direct (formerly MMSI) since 2013. Her leadership has fueled sustained growth and positioned the division as a leader in performance-driven TV media.
Under her guidance, Rainstorm Direct has delivered measurable results for prominent brands through integrated campaigns across Converged TV channels and direct response formats. This includes audience targeting, strategic planning, campaign launches, real-time optimization, and post-campaign measurement to maximize ROI and drive leads and sales.
"Kaila's strategic vision and relentless focus on delivering results for our clients have been instrumental to Rainstorm Direct's success," said Jane Crisan, CEO of Rain. "This promotion recognizes her exceptional leadership and the direction she provided in bringing the agency from a per inquiry (PI) advertising shop to a full performance Converged TV agency."
In her expanded capacity as President, Kaila will oversee all operational aspects of Rainstorm Direct while prioritizing strategic expansion, client success, and team performance. She will guide cross-functional efforts to maintain efficiency and exceed client objectives in a competitive performance marketing landscape.
"I'm thrilled to take on this expanded role and continue building on Rainstorm Direct's momentum," said Kaila Vallee, President of Rainstorm Direct. "Our team is deeply committed to innovation and growth, and I look forward to leading us into the next chapter."
This promotion underscores Rainstorm Direct's commitment to performance excellence in Converged TV and DRTV, leveraging proven strategies to help brands achieve scalable, cost-effective audience reach and conversion.
About Rainstorm Direct
Rainstorm Direct is a performance-focused TV media agency that delivers transformational growth for clients. With 40 years of industry expertise, the agency specializes in DRTV and CTV as a proven, cost-effective way for brands to reach large audiences and turn their investment into leads and sales. Clients include Lume, ClearCaptions, DealDash, Harry's, Adaptive Health, Mando and USAA.
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