.jpg)
PubMatic expands its commercial leadership team with key executive and senior appointments to strengthen partnerships with brands, agencies, and premium publishers, accelerating growth in AI-driven advertising across CTV, mobile app, and omnichannel media.
PubMatic is positioning itself at the forefront of the shift toward AI-driven advertising with strategic appointments that deepen expertise across brands and agencies. Joseph Dressler, with 15 years of programmatic experience from LiveIntent, Quotient, and Adform, takes on the role of Senior Vice President, Advertiser Solutions (Brands). He will drive PubMatic’s brand-direct strategy, enabling advertisers to achieve scalable performance in premium CTV, mobile app, and omnichannel environments.
“Brands want outcomes, not complexity,” said Joseph Dressler, SVP, Advertiser Solutions (Brands), PubMatic. “PubMatic is building the future of media execution. One that’s faster, more transparent and ultimately drives more working media which leads to better outcomes.”
Bill McLaughlin, joining from TripleLift where he led CTV sales, brings nearly three decades of experience across NBCUniversal, Hulu, Disney, and agency-side roles. As Senior Vice President, Advertiser Solutions (Agencies), he will lead global agency partnerships, helping holding companies and independents adopt modernized, AI-native buying models.
“Agencies are under pressure to move faster and prove performance at every stage of the funnel,” said Bill McLaughlin, SVP, Advertiser Solutions (Agencies), PubMatic. “PubMatic’s focus on premium supply, omnichannel scale, and agentic execution is exactly where buying is headed.”
Additional buy-side hires—Gretchen Bobroff, Lindsay Borchik, Dan Forberg, Thomas Galati, and Michael Muñoz—bring specialized knowledge from leading organizations to accelerate client results using PubMatic’s Activate platform and AgenticOS.
On the supply side, PubMatic bolsters its publisher and customer success teams with new leaders including Robert Applegate, Kenia Intriago, Chris Garcia, and Brian Larson. These appointments focus on expanding direct relationships with premium publishers and app developers, driving monetization and growth across CTV, mobile app, and omnichannel inventory.
This expansion aligns with surging demand for AI-powered performance and omnichannel execution, as advertisers and publishers seek transparent, efficient solutions in a rapidly evolving digital media landscape.
“This is an inflection moment for PubMatic’s commercial organization,” said Kyle Dozeman, Chief Revenue Officer, Americas, PubMatic. “Advertisers, agencies, and premium publishers are moving faster than ever toward AI-powered performance and omnichannel execution. We are building the leadership team required to meet that demand, with deep expertise across brands, agencies, CTV, mobile app, and premium digital media.”
The strengthened commercial team will accelerate deployment of PubMatic’s AgenticOS—an AI-powered operating system that orchestrates autonomous buying, optimization, and execution across the digital supply chain—and the Agentic Accelerator Program, which brings agent-led workflows into live production for premium media environments.
PubMatic continues to invite brands, agencies, publishers, and technology partners to participate in the Agentic Accelerator Program to shape the future of AI-powered media buying.
About PubMatic
PubMatic is the leading AI-powered ad tech company delivering digital advertising performance. Through an intelligent, unified platform that connects buyers, publishers, data partners, and commerce media networks, PubMatic delivers superior performance with greater transparency, control, and efficiency.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.