Invoca, a prominent leader in AI-powered revenue execution, has announced a new no-code integration with the Conversions API for ChatGPT Ads. This development allows marketing teams and agencies to bridge the gap between AI-driven search advertising and offline business outcomes. By utilizing Invoca’s platform, brands can now measure how their ChatGPT ad campaigns drive leads, appointments, and sales at contact centers and physical locations, feeding this data back to OpenAI to optimize ad delivery and improve return on ad spend (ROAS).
Invoca launches a no-code integration with the ChatGPT Ads Conversions API.
Marketers can now attribute phone calls and SMS conversions to specific ChatGPT ads.
The integration uses privacy-safe hashed identifiers to map offline actions to ad engagement.
Data insights enable OpenAI’s algorithms to optimize for high-value business outcomes.
The tool supports full-funnel tracking, including appointments and sales at physical locations.
Aimed at helping brands scale campaigns in the evolving AI search engine landscape.
The rise of conversational AI platforms like ChatGPT has significantly altered the traditional consumer research and purchase journey. As search shifts toward AI-driven interactions, marketing leaders are increasingly focused on understanding the impact of these new channels on their broader media mix. Invoca’s integration ensures that the same level of attribution rigor applied to platforms like Google and Meta is now available for AI search.
"AI is fundamentally changing the buying journey, reshaping how consumers research, discover, and purchase new products. Conversational AI platforms like ChatGPT are powerful new purchase-influencing channels, and brands want to understand how advertising investments in these platforms drive revenue," said Gregg Johnson, CEO of Invoca. "Our integration with ChatGPT Ads ensures the most innovative brands can measure, optimize, and scale campaigns in these new AI-driven channels."
The integration moves beyond basic click tracking by enabling advertisers to measure actual ROI from offline interactions. Key capabilities of the new integration include:
Offline Conversion Attribution: Connecting phone calls and text conversations directly to the ChatGPT ad user through secure data mapping.
Full-Funnel Measurement: Capturing high-value actions that occur outside of the digital interface, such as scheduled appointments and finalized sales.
Algorithmic Optimization: Providing OpenAI’s optimization engines with the first-party data needed to identify and target users most likely to convert.
By activating first-party customer data, brands can ensure their ChatGPT ad spend is directed toward the creative and targeting strategies that yield the most profitable growth.
Invoca’s vision focuses on using intelligent, first-party data to connect digital marketing efforts with human experiences in contact centers. This latest integration reflects the company's commitment to orchestrating seamless buyer journeys across search, social, display, and now, AI-native advertising channels.
About Invoca
Invoca is an AI-powered revenue execution platform that connects marketing, commerce, and contact center teams to orchestrate seamless buyer journeys and turn every interaction into measurable, profitable growth. The Invoca platform features deep integrations with leading technology partners, enabling revenue teams to connect paid media investments to business outcomes, improve digital engagement, and convert more leads into sales. Invoca's AI vision centers on using trustworthy, first-party data to deliver AI that is intelligent, authentic, and empathetic — connecting digital and human experiences to build lasting customer relationships. Top consumer brands, including Mayo Clinic, Mutual of Omaha, and Verizon, rely on Invoca to power profitable growth. Invoca has raised $184M from leading investors, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.
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