Managing paid social campaigns across multiple platforms is a complex, time-consuming task. Innovid, the independent ad tech platform, has released a suite of new features within its Social Ads Manager designed to simplify workflows, strengthen optimization, and consolidate campaign management across seven major social networks, helping marketers operate with greater speed and clarity.
Innovid's latest Social Ads Manager enhancements aim to simplify workflows and consolidate cross-platform social campaign management.
New full-platform support for Reddit ads brings trafficking, setup, and measurement into Innovid's unified workflow.
Integration of Meta's Opportunity Score provides actionable optimization signals, allowing teams to apply changes directly within Innovid.
A new Google Campaign Manager 360 (CM360) integration enables bulk generation and application of click/impression trackers across multiple publishers.
A cross-publisher performance dashboard offers a single visual summary of spend and performance across all connected social platforms.
Digital Asset Manager (DAM) integrations allow bulk uploading of hundreds of asset URLs, drastically speeding up creative trafficking.
The social media advertising ecosystem is notoriously fragmented, with each platform operating its own unique interface, reporting tools, and optimization levers. Innovid's Social Ads Manager is built to serve as a centralized command center, and this latest update expands its reach and depth. A key addition is full support for Reddit ads management, bringing the platform into the same consolidated workflow used for Facebook, Instagram, LinkedIn, Pinterest, Snap, and TikTok. This reduces the need for constant platform switching and improves cross-publisher transparency and control.
These features are designed to address specific pain points. "Social teams are under pressure to launch faster, optimize smarter, and prove impact across every publisher," said Megan Gall, Vice President of Strategy at Innovid. "This feature set is designed to remove friction, automate complexity, and give marketers the clarity and control they need to scale what's working."
The update introduces several powerful tools that automate manual tasks and surface strategic insights:
Actionable Optimization with Meta's Opportunity Score: Innovid now surfaces Meta's proprietary Opportunity Score directly within its platform. This gives marketers a clearer view of where optimizations will have the biggest impact, allowing them to review recommendations and apply changes without leaving their unified workflow.
Bulk Tracking with Google CM360: Measuring ad effectiveness across large campaigns is labor-intensive. The new CM360 integration allows teams to generate and apply both click and impression trackers in bulk for campaigns across Meta, Pinterest, Snap, and TikTok, with more platforms to follow.
Unified Performance Dashboard: The new cross-publisher dashboard provides an at-a-glance visual summary of spend and key performance metrics across all connected social platforms, eliminating the need to dig through dozens of individual reports.
Streamlined Creative Workflow: Integrations with Digital Asset Manager (DAM) systems enable teams to bulk-upload hundreds of finalized asset URLs instantly, turning a previously manual, click-by-click process into a near-instantaneous one.
By bringing disparate tools and data into a single environment, Innovid aims to become an essential catalyst for marketing transformation. Luisa Piedrahita, Group Director at Mindshare, highlighted this value: “Innovid has become a catalyst for our transformation, giving us a unified platform that streamlines workflow, centralizes reporting, and accelerates how we operate.”
These enhancements position Innovid's Social Ads Manager as a comprehensive solution for enterprises looking to manage complex, multi-platform social strategies with greater efficiency, data-driven decision-making, and overall control, reducing reliance on siloed point solutions.
About Innovid
Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for omnichannel planning, buying, and billing as well as Protected for verification, fraud detection, and brand safety.
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