Gracenote, Nielsen's content data business unit powering entertainment search and discovery, has appointed Bill Condon as its first Head of Advertising Sales. Condon will lead revenue growth for Gracenote's expanding advertising business, with a primary focus on driving adoption of the recently launched Content Connect CTV ad platform.
Quick Intel
Bill Condon's appointment comes as Gracenote continues to build momentum in CTV advertising, following its 2024 contextual targeting rollout and the introduction of Content Connect. The platform addresses key challenges in a fragmented streaming landscape by integrating Gracenote's extensive entertainment metadata—covering over 50 million titles across 260+ streaming catalogs in 70+ languages and 80+ countries—into ad workflows.
Using the proprietary Content ID Graph, Content Connect delivers actionable, show-level insights that enhance targeting precision, brand safety controls, and transaction transparency for buyers and sellers alike.
"This new role reflects the forward momentum of Gracenote's advertising business — from our 2024 contextual targeting rollout and Content Connect launch to expanded reporting through partnership integrations," said Ryan Moore, Chief Business Officer at Gracenote. "Bill's experience building and monetizing CTV and FAST platforms makes him the ideal leader to drive Content Connect's commercial growth as content intelligence becomes increasingly essential to CTV advertising."
Condon joins from Xumo, where he played a key role in scaling free ad-supported streaming TV (FAST) channels and monetization across major CTV platforms. His background spans both demand- and supply-side adtech, positioning him to advance Gracenote's mission of harmonizing content-level signals with audience strategies.
"CTV advertising has reached an inflection point where scale and signal quality must advance together," said Condon. "Across ad buying and selling, there is a growing interest in harmonizing content-level signals with audience-based approaches, yet visibility into the programming ads run in hasn't kept pace. I'm excited to join Gracenote as we bring context into CTV transactions and make it actionable at the show level."
By emphasizing what consumers watch alongside who is watching, Gracenote enables more effective contextual CTV advertising that drives measurable results for advertisers and publishers.
About Gracenote
Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world's leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 50M+ titles in 260+ streaming catalogs in 70+ languages and 80+ countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler.
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