Bombora has partnered with Proximic by Comscore to launch 300 new predictive B2B contextual audiences, combining Bombora’s proprietary intent data with Proximic’s AI technology for precise, scalable targeting across major digital channels.
Bombora, the pioneer in B2B data, has partnered with Proximic by Comscore to integrate its proprietary B2B intent signals into Proximic’s Predictive Audiences platform. This collaboration delivers 300 new contextual audience segments specifically designed for B2B advertisers, enabling highly relevant placements in editorial and media environments aligned with professional interests and buying signals.
By combining Bombora’s unique view of company research behavior with Proximic’s AI-driven predictive modeling, the new audiences provide sophisticated targeting based on critical B2B dimensions such as industry verticals, job functions, professional groups, and technology install data. This approach helps brands place messaging where B2B decision-makers are most engaged, increasing relevance, extending reach, and improving overall campaign effectiveness.
Advertisers gain immediate access to these Bombora-powered segments through leading programmatic channels. Activation is available directly in The Trade Desk’s Contextual Marketplace or via portable Deal IDs on Microsoft Monetize (formerly Xandr SSP), ensuring compatibility with major demand-side platforms including DV360, Yahoo DSP, and Adobe.
This multi-platform accessibility allows marketers to deploy contextual B2B strategies at scale while maintaining precision in a complex, privacy-conscious digital environment.
“Our partnership with Proximic by Comscore is another demonstration of our commitment to giving advertisers seamless access to Bombora’s proprietary B2B data to enable sophisticated advertising strategies,” said Mike Burton, Co-Founder and EVP of Strategic Partnerships at Bombora. “Uniting our unique data assets with Proximic's predictive technology, empowers brands to reach their ideal professional audiences using a diversity of strategies, including contextual editorial placements, at scale.”
“We are proud to launch these 300 new Predictive Audiences in partnership with Bombora,” said Jessica Trainor, Head of Partnerships at Proximic by Comscore. "Combining our AI-powered predictive signals with Bombora's market-leading data and robust multi-identifier infrastructure, creates highly specialized segments that help maximize addressability and drive results in a complex digital landscape."
The partnership underscores Bombora’s central role in connecting publishers, brands, agencies, and technology platforms through its exclusive Data Co-op model. By making high-quality intent, identity, audience, and measurement data widely accessible, Bombora continues to drive innovation in B2B marketing and advertising while supporting privacy-compliant, data-driven strategies.
About Bombora
The true B2B data pioneer, Bombora connects the B2B ecosystem in a one-of-a-kind Data Co-op of leading publishers, brand websites, and premium data providers. Leveraging advanced AI models, Bombora creates a holistic view of company research behavior enabling brands, agencies, and publishers to identify, understand, and reach their prospects and customers. Bombora provides a range of leading Intent, Identity, B2B Audiences and Campaign Measurement solutions, and makes them accessible within almost every B2B MarTech, RevTech, SalesTech and AdTech solution.
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