ADvendio, a leading omnichannel advertising management platform, has announced a strategic partnership with Vistar Media, a global provider of technology for out-of-home (OOH) media. This collaboration integrates ADvendio's campaign management platform with Vistar Media's enterprise ad-serving technology, allowing advertisers and media owners to automate and manage their digital out-of-home (DOOH) campaigns more effectively within a single, unified system. The partnership streamlines the entire operational journey from planning to execution and reporting.
ADvendio has formed a strategic partnership with Vistar Media for DOOH advertising.
The integration unifies campaign planning in ADvendio with ad-serving via Vistar.
Users can push campaign setups to Vistar and pull back delivery data for reporting.
Automated data syncing ensures accuracy between the two platforms.
The partnership provides real-time insights and inventory forecasting.
It aims to deliver greater efficiency and ROI for advertisers and media owners.
This partnership directly addresses the need for streamlined operations in the growing DOOH channel. Through the integration, users can plan their DOOH campaigns within the ADvendio platform and seamlessly fulfill them using Vistar Media's ad server and marketplace infrastructure. The connection enables automated data syncing, which maintains accuracy across systems and provides real-time performance insights from Vistar directly within ADvendio for better optimization and decision-making.
The combined capabilities of the two platforms offer significant operational advantages. Advertisers and media owners can now directly forecast inventory availability, push campaign setups to the ad server, and pull back delivery data for critical functions like revenue reconciliation and invoicing. This end-to-end automation reduces manual work, minimizes errors, and provides a holistic view of campaign performance. By unlocking greater efficiency and more actionable insights, the partnership empowers businesses to scale their advertising operations and improve ROI from their digital out-of-home investments.
About ADvendio
ADvendio is a leading Salesforce-powered omnichannel advertising management platform, enabled by AI. We help enterprises and SMEs streamline their media buying and selling processes, bringing intelligence and efficiency to advertising operations, finance, and sales. With ADvendio, you can scale your advertising business and unlock future-proof growth.
About Vistar Media
Vistar Media is the home of out-of-home (OOH). We provide brands, marketers and media owners with the world's first truly intelligent platform for buying and selling OOH media—from. dynamic, programmatic digital screens to high-impact traditional placements. By unifying the entire DOOH ecosystem, Vistar enables brands to capture a better kind of attention, reaching audiences with precision at scale through data-driven targeting and measurable results.
As the industry's largest marketplace for OOH transactions, Vistar offers a full suite of cutting- edge solutions, including a demand-side platform (DSP), supply-side platform (SSP), ad server, player, device management system and traditional OOH planning software.
Headquartered in New York and operating in over 35 global markets, Vistar is shaping the future of OOH—pioneering innovation and setting the standard for excellence. Vistar Media is part of T-Mobile Advertising Solutions.
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