Zappi has unveiled Amplify AI, a new predictive ad testing solution designed to help marketers evaluate large volumes of social video advertisements before they go live. Alongside the launch, the company introduced Amplify Hub, a centralized workspace that enables marketing teams to compare creative performance, organize campaigns, and leverage consumer insights to improve advertising effectiveness.
As marketing budgets increasingly shift toward social media, creator content, and digital advertising, brands are producing significantly more creative assets than conventional advertising research methods can evaluate. This often leaves a large portion of campaign creatives untested before launch, despite creative quality being one of the most influential factors affecting marketing return on investment (ROI).
To address this challenge, Zappi has launched Amplify AI, enabling marketers to rapidly assess dozens or even hundreds of social video advertisements before deployment and make more informed creative decisions throughout campaign execution.
Amplify AI combines machine learning with synthetic respondents trained on millions of consumer survey responses to predict how audiences are likely to react to advertising creatives.
According to Zappi, the solution has been validated across hundreds of advertising studies and predicted human survey results 84% of the time, giving marketers greater confidence when evaluating creative performance before investing media budgets.
"Even though it is well known that creative quality dominates media ROI, most creative approval decisions are made without ever hearing from a consumer—not because marketers don't value feedback, but because it hasn't been practical to gather it at that scale," said Aaron Kechley, CEO of Zappi. "We see AI as a way to change that. By continuously training on millions of real consumer responses—and enriching them with each brand's own consumer insights – Amplify AI helps marketers bring trusted consumer understanding into many more everyday decisions. AI can't replace consumer research, but it's helping make trusted consumer insight an instant, continuous part of how brands make decisions."
Launching alongside Amplify AI, Amplify Hub provides marketers with a centralized workspace to organize and analyze advertising research across campaigns.
The platform allows teams to compare creative assets across media formats, campaign stages, and channels while identifying patterns that explain why certain advertisements perform better than others. These insights can then be applied to future campaign planning, creative briefs, and advertising strategies.
Amplify Hub also enables marketers to group creative assets by campaign, channel, or market to evaluate overall campaign effectiveness rather than assessing advertisements individually.
The platform highlights the strongest and weakest-performing creatives while measuring campaign consistency across visual identity, messaging, emotional tone, and brand assets. This allows marketing teams to better understand how different creatives work together across multiple channels and formats.
Amplify AI is now available to customers in the United States and United Kingdom, while Amplify Hub is available to all Amplify customers. Zappi plans to expand Amplify AI into additional markets throughout 2026 as demand for AI-powered marketing insights continues to grow.
Zappi is a leading consumer insights platform that helps brands win with consumers. Through AI-powered software that delivers connected insights, Zappi enables teams to make faster, smarter, consumer-driven decisions by leveraging real-time, continuous feedback.
Trusted by more than 350 brands worldwide, Zappi helps create successful products, develop impactful ads, and build winning brands by keeping the voice of the consumer at the heart of every decision. Named the Best Marketing Insights Platform by the MarTech Breakthrough Awards in both 2023 and 2024, recognized by Business Insider as one of the hottest martech companies, and winner of the MRS Best Technology Innovation Award 2025, Zappi is redefining how modern teams use insights to drive growth.
As a certified B-Corp, Zappi is committed to net-zero emissions, fostering an equitable workplace, and using technology to benefit the communities the company serves. With more than 300 employees across 13+ countries and offices in Boston, London, and Cape Town, Zappi's culture has been celebrated by Fast Company, Comparably, Quirks, Great Place to Work and more. To learn more, follow Zappi on LinkedIn, Instagram and X.
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