Thryv has announced the launch of its new AI-native growth platform purpose-built for local service businesses. Combining AI software with the option to get marketing assistance from Thryv experts, the redesigned platform helps small businesses address today's biggest growth problems: getting found online, identifying their highest value leads, and understanding which marketing investments are driving revenue.
Thryv launches AI-native growth platform for local service businesses with AI-powered functionality.
Features include AI-powered websites, AI Lead Insights, and Digital Marketing Score.
Businesses using AI Lead Insights generate 40% more revenue per client and convert at 1.5x rate.
Platform integrates with leading FSM platforms including Jobber.
Over 100,000 small businesses globally use Thryv.
Launch marks milestone in Thryv's transformation to AI-native SaaS platform.
With AI powering the functionality, the platform helps local service businesses get found by showing up where customers are searching from Google and AI search engines to maps, directories, and social media. A Digital Marketing Score, combined with AI-powered websites and AI-powered social posts, elevates brand visibility. Businesses can grow with boosts by reaching more of the right customers and focusing on leads most likely to buy, with campaigns managed by Thryv experts and AI that improves ROI over time. The platform helps businesses invest smarter by showing exactly which campaigns are driving revenue, with AI Lead Insights providing intent scoring, conversation summaries, and recommended actions for high-intent leads.
Thryv can now integrate with leading field service management platforms that service businesses are using, including Jobber, creating a consistent flow of AI-driven leads directly into existing workflows. Early customer results show the platform's impact, with businesses using AI Lead Insights generating 40 percent more revenue per client and converting leads at 1.5 times the rate of non-scored leads. Mordechai Phelps, owner of Mr. Mini Split in Hudson Valley, New York, reported generating $600,000 of gross revenue from March to June 2026, a 400% increase over the same period last year, while saving at least an hour and a half every day.
This launch marks the most significant milestone in Thryv's transformation from a directory and marketing services company into an AI-native SaaS platform serving more than 100,000 small businesses globally. As AI reshapes how consumers discover businesses online, Thryv is putting AI-powered marketing tools and expertise once reserved for big brands within reach of every local business owner.
"Small businesses want more than marketing tools. They want to know they're investing in the right opportunities and getting measurable results," said Grant Freeman, president of Thryv. "We redesigned our platform to combine AI revenue insights, expert marketing support and CRM integrations all in one connected platform. With Thryv Growth Platform, businesses benefit from an AI-optimized online presence, a flow of qualified leads, and timely insights into which campaigns are driving revenue. This new platform embodies our mission to give businesses a smarter way to grow."
About Thryv
Thryv is an AI-native growth platform that helps small businesses (SMBs) get discovered online, identify their best customer leads, and grow revenue faster with ROI insights. Platform features include AI-powered websites, AI Lead Insights, and integrations with the CRMs service businesses are already using. Thryv makes growth-focused software accessible to the plumber, salon owner, contractor, lawyer, accountant and more. Approximately 100,000 businesses globally use Thryv software to get found, win customers, and invest smarter.
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